MasterCard – An “Easier and More Secure” NFT Purchasing Process

Payment firms are scrambling to become the next to take advantage of the booming cryptocurrency market. And initiatives are increasing to integrate these digital currencies into networks that were often hermetic until then. To the point that it has sparked fierce competition in the field, between giants like PayPal, Visa, and MasterCard. Everyone is going there with their innovative announcement to attract these hordes of new users. And it is currently the very popular NFT market that MasterCard has apparently decided to tackle.

The true specificity of the NFT market is: its ability to explode beyond the cryptocurrency sector† With an ever-increasing adoption by companies that are careful not to pronounce these three letters too much in their communication campaigns. For their status is still very controversial, between clear ignorance and more or less persistent prejudice. But that doesn’t stop us from seeing more and more key players in the traditional economy are joining this race

And while platforms are visibly planned even in Wall Street offices, some are working the opposite way. With payment offers for NFTs that no longer have to go through the cryptocurrency box. Sign of growing adoption or a strange shift? In any case, this is the strategy that MasterCard seems to have followed. With a purchase process presented as “simpler and more secure. “A matter of perspective…

MasterCard – Buy your NFTs with a CB

The adoption of cryptocurrency is still in its infancy. But using it as a means of payment is certainly a solution for the future. An observation made by some of the industry giants, PayPal is still largely in the lead. With resolutely different strategies from one multinational to another to find a place in this digital economy in the making. A dynamic in which the MasterCard company is trying an NFT option. With the integration of its payment solution with platforms in the sector, until now only served by purchases in cryptocurrencies.

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Indeed, in a press release published yesterday, MasterCard indicates that it has entered into such partnerships with a number of NFT platforms† A list of: Immutable X (IMX), Candy Digital, The Sandbox (SAND), Mintable, Spring, Nifty Gateway, but also MoonPay. And the goal “to expand their potential customer base to millions more people around the world. †

We are working with these companies to enable people to use their Mastercard cards for NFT purchases, whether on one of these marketplaces or using their crypto services. With 2.9 billion Mastercards worldwide, this change could have a major impact on the NFT ecosystems. †

Raj Dhamodharan, Vice President MasterCard

MasterCard – Helping the NFT Ecosystem Grow

A dynamic that was activated just over two months ago by leader Opensea. This with the integration of a CB payment option that also goes through the MoonPay service. And the ability to buy an NFT directly with euros, without going through the ETH box (or other cryptos available now).

In summary, these integrations are designed to make the cryptocurrency industry more accessible and help the NFT ecosystem continue to grow, innovate and attract more fans. †

Raj Dhamodharan, Vice President MasterCard

Because, according to a recent MasterCard survey, among a panel of 35,000 people in 40 countries, 45% of respondents had already purchased or are considering purchasing an NFT† And nearly half say it would be easier to take the plunge if the payment methods offered were more flexible. That is, according to masterCard other than exclusively in the form of cryptocurrencies. A case to follow…

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