Which business model for Moocs?

Before going into the economic model of MOOCs, haven’t these courses, which sparked enthusiasm a few years ago, been exhausted?

Indeed, following the enthusiasm generated by this new type of course, which was at its highest level in 2012-2013, its quality, cost and relevance have been criticized. Expectations have dropped and their business model has been put to the test.

I assume that beyond the fashion effect, it is a real social phenomenonalthough still very immature in the current version.

Today’s financial challenge is to find, either in a defensive logic, how to accommodate the production of MOOCs so as not to lose too much money, or in an entrepreneurial logic, such as get a return on investment.

What income can Moocs generate?

Today there are three levels of certification, the prices of which are rising. Past the certificate of participationvery cheap, the platforms offer to deliver at the end of a Mooc a certificate of knowledge acquisition, or even of a specialization when several courses related to the same theme have been taken.

This is the case with Future Learn, for example, where you can get a Certificate of Achievement for £39. Udacity, in turn, issues Nanodegrees to those who have completed courses ranging from six to 12 months, including coaching via video conference and graded group activities. Paid Certifications today constitute the main economic model of Moocs

EdX, for its part, continues with its Global Freshman Academy: courses validated as part of a MOOC can be converted to credits and then a certified license from the University of Arizona, a partner in this project.

Paid certifications are now the main economic model of MOOCs.

Can Moocs become taxable?

It must be determined whether a paying Mooc is still a Mooc. This contradicts the initial philosophy and the o in “open”, but from a pedagogical point of view it seems to me so. Already, fee-for-service begins to develop, because it is a way to make the initial investment profitable.

At LearnAssembly, we proposed a Mooc on management innovation with the Poult group and we realize that asking for an admission ticket, in this case 19 euros, does not block.

It is not certain that there will be completely free MOOCs in five years’ time. Somehow it will be necessary to pay to take a MOOC or get certified.

How is the market likely to develop?

With regard to the B to C cases [business to consumer], which has yet to be consolidated, should be the “winner takes all” logic that prevails in the digital field. The ability to invest and to realize economies of scale then determines what the market concentration within three or five years. hence a market skimming of Mooc platforms

The second model, B to B [business to business], is that of hybrid digital learning. The Mooc forms including one teaching method : It fits into a continuous training system in blended learning, including a Mooc or certain Mooc modules in a microlearning logic, which better fits the expectations of companies than a pure Mooc, too long and too academic for them.

In general, although we will probably have a uberization of platforms, this should not be the case for the Moocs themselves. Because the needs, expectations and temporalities of education are such that:it is impossible to standardize the online training offer

LearnAssembly in a nutshell
Founded in 2012, this company supports around thirty large companies in their digital transformation strategy, through corporate MOOCs and blended learning programs, such as Axa’s digital academy.
For more information, visit the LearnAssembly site.

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