The 4 Essential Foundations of a Profitable Online Business!

Do you want to start building your profitable online business from scratch with the right foundation? Before you start, there are different types of online business: e-commerce, infopreneur, etc. In this article, therefore, in order to have a profitable online business, there will be general advice that will apply to all types of online business! Let’s get to the heart of the matter: what are the basics of a good online business?

#1: Know what you really want to do

If you just jump in and do a little bit of everything in your field in hopes of getting results, you’re wrong! To have a profitable business, you need to know your target audience and how to meet their needs.

Indeed, to maximize your conversion rate, you need to approach your traffic, your audience, etc. in the most optimal way. And for that, you need to know what your goal is to finally have a profitable online business. We don’t address 20 year olds like 60 year old women!

Knowing your target audience will also help you “capture” emails from contacts who are the lifeblood of your business.

Yes, by knowing your target exactly, you will know which free gift is most likely to give them their email address. But you will also know the most notable expressions to convert much more and thereby have a much bigger list of emails, all this just by knowing your target. As a result, you can really have a profitable online business.

#2: Work on your SEO!

I imagine that as an infopreneur you have a blog and thus have the option to publish articles, or you have an online shop if you are an e-merchant (it makes perfect sense).

But to have customers, or even prospects, you don’t have to be invisible in Google search results (a profitable online business is one with good SEO).

  • If you are an infopreneur, I highly recommend that you write articles very regularly (2-3 per week, or even 1 per day if you are a beginner to maximize your results). Not only will you “say” to Google robots, “Hey, I’m here! I exist and I’m active!” but it also speeds up your natural referrals, which means you get prospects through your site much faster. Your articles should be on a recurring keyword or phrase are placed in your domain, for this I strongly recommend you to Evernote software with which you can write down all your story ideas depending on the keywords you want to position your business on online!
  • If you are an e-merchant, the strategy is the same, except you don’t actually write blog posts, but more product descriptions. You have the choice to pay companies for your referral or to refer to the name of your products multiple times with the appropriate keywords. Of course, if you’re just starting out, you won’t be at the top of the first page of Google right away.

#3: Get out of your bubble!

You need to contact others to expand your contact area. Whether it’s partnerships, to make your store more known, your products online, etc. be a “nose”.

  • If you are an infopreneur, and looking for visibility, you have several options to get out of your bubble and have a profitable online business. Indeed, instead of only publishing on your blogs, you have social networks, forums with the same themes as you, sites of the same domain where you can publish as a guest, but also a YouTube channel that is a great provider of traffic, free . The only investment is a time investment on your part.

By the way, click here to really learn more about the importance of YouTube to your profitable online business.

  • If you are an e-merchant, social networks (especially Facebook) become your everyday tools for promoting your products outside of your store.

#4: Monetize your business the right way

To make your business profitable, you will of course need to earn money from it periodically. For this, I strongly recommend that you have multiple product lines (expensive, very expensive and not expensive at all, even subscription products).

  • If you are an infopreneur, you can offer a free first product to attract prospects (the classic PDF guide will do). Then an entry-level product (usually always less than 10 euros) and a normally priced product, for example 97 euros, 197 euros, then expensive products of, for example, 697 euros. And very expensive at 997 euros and more. Also think of consulting/coaching paid per hour or per result (by taking a certain percentage);
  • If you are an e-merchant, it is also very important to vary the prices of your products (apart from certain companies, for example the sale of grands crus, which remains at very expensive prices). It is advisable to sell products in different price ranges. A product at 10 euros there and another product at 60 euros. But of course it also depends on what you’re selling.

Now that you’ve got all the cards in hand, it’s up to you!


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