SHŌ Group Launches Restaurant atop Salesforce Park in San Francisco, Plus NFT-Based Global Membership Club


SHŌ Group is an experiential hospitality platform that builds communities by creating unique customer experiences across fine dining, nightlife and restaurant concepts. The team is led by restaurant and tech entrepreneur Josh Sigel, and celebrity chef and brand namesake Shotaro (“Sho”) Kamio, an award-winning and highly regarded Silicon Valley chef. Kamio’s solo venture, which opened on Fourth Street in Berkeley in 2013, is his most recognized and acclaimed venture to date. Investors involved in SHŌ Group include Salesforce, Erica and Jeff Lawson (CEO of Twilio), Craig Ramsey (founder of Vlocity), Dan Springer (CEO of DocuSign) and Drew Houston (CEO of DropBox). SHŌ Group also partners with Carlo Serafini and Ed Lambert of San Francisco Bay Area-based Bridge Bank for its banking needs.


The group’s first restaurant project, SH, will create a culinary entertainment and nightlife experience unlike any other in the San Francisco Bay Area. SHŌ will be perched on San Francisco’s newest landmark building in the heart of the city, the Transbay Joint Powers Authority’s Salesforce Transit Center. The restaurant is located on the roof of the Center, a 5.4-acre aerial public urban oasis called Salesforce Park. To honor and enhance the restaurant’s world-class location, SHŌ Group engaged the San Francisco-based studio of international design firm AvroKO, which has worked on some of the world’s most iconic restaurants, as well as the award-winning AvroKO-affiliated studio. Brand Bureau, which created the SHŌ brand.


The dining experience will be as unique and exciting as the space itself. Chef Sho offers a traditional Japanese dining experience never before seen in the United States: Irori, a rustic artisan kitchen, which SHŌ plans to set up around a 40-square-foot charcoal and flame hearth, to cook fresh ingredients locally . The rooftop Sky Lounge offers a modern Japanese sushi bar, tapas and small dishes. Masaki Sasaki, Michelin-starred chef and sushi master in the San Francisco Bay Area, will lead SHŌ’s sushi business.

“SHŌ will be the pinnacle of my culinary creativity, inspired by the seasons, simplicity and the desire to surprise. It is a privilege to bring Irori cuisine to the United States, in an absolutely unique place,” said Kamio. “Wood-fired cooking, as practiced for centuries by farmers and commoners in Japan, creates umami-laden dishes that delight diners, encourage conversation and create a sense of community that once characterized the gathering around the fire. †

In addition to the restaurant concept, SHŌ Group also announced SHŌ Market, a Japanese food market that will be located on the ground floor of the Salesforce Transit Center. Market customers can choose from a selection of freshly made bento boxes, made with the same quality ingredients as SHŌ. The SHŌ Market also offers fresh takeaway salads, street food inspired dishes, prepackaged treats, specially formulated sakes, as well as a selection of excellent handcrafted items for the home.


SHŌ Group will soon launch an exclusive membership club based on an NFT, giving its members access to immersive experiences and specialized services on SHŌ Group’s platform, initially focused on its flagship restaurant, SHŌ. Offered as an NFT, SHŌ Club membership becomes an asset to its members. This NFT is publicly verifiable on the blockchain and can then be sold or traded on the secondary market. Using an NFT supports the group’s mission to create communities that encourage people to discover, grow, help and interact with each other, giving members exponential value for years to come.

The SHŌ Club offers three membership categories, all of which include access to a members menu and a private rooftop lounge. As part of the SHŌ Club, a dedicated concierge is available to all members 24 hours a day, 7 days a week, who offers priority reservations, provides a complimentary vehicle to pick up and drop off guests, and is responsible for it that every moment of the SHŌ experience is facilitated and memorable. The intermediate membership category offers additional benefits, including the opportunity for special Omakase dinners and the company of celebrity guests, as well as participation in think tanks and educational programs. The highest membership tier offers members several shareholding-type benefits, and includes a very special trip to Japan, which provides unprecedented access to exceptional experiences and places not available to the public. All initial SHŌ Club members are considered charter members and retain their worldwide membership for life. Founding members have access to all future SHŌ Group locations and experiences.

“SHŌ Group strives to disrupt expectations and perspectives through exceptional interactions and moments, redefining the rules of hospitality,” said Josh Sigel, CEO of SHŌ Group. “We are thrilled to bring a highly anticipated world-class dining and entertainment experience to the San Francisco Bay Area through SHŌ Club, one of the world’s first NFT-based experience clubs. San Francisco is only the first stage of the adventure. †

SHŌ Group is a global experiential hospitality platform that builds communities by creating unique customer experiences across fine dining, nightlife and restaurant concepts. In 2023, the group’s first set of experiences will debut in San Francisco, including SHŌ, the Japanese restaurant of the same name on the rooftop of San Francisco’s famous flagship, Salesforce Park, as well as SHŌ Market, a Japanese restaurant concept retail, not to mention the SHŌ Club, an exclusive membership club based on an NFT, which gives its members access to unique experiences and services on the SHŌ Group platform, initially focused on the restaurant SHO.

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