entrepreneurship on a case-by-case basis, Interview Yacine Touati

Yacine Touati is an enterprising chameleon. The young man is 23 and still a student. He is self-taught, a past master of the art of making ends meet and head of Business Planers.

What’s surprising about Yacine Touati, besides his maturity and his banter, is his ability to take a step back. To start pointless, “Oh, done! What do you think of the website? †, love a lively analysis and comments that would prove to be constructive. He is like that, Yacine Touati, outspoken and curious, constantly alert to learn, he who founded his start-up in the consulting field in May 2013. A quirk he might take off his double hat. When not an entrepreneur, Yacine Touati is a third-year management and accounting student at the National School of Commerce. He wants to join the INSEEC business school next year.

Advising entrepreneurs from the start

Yacine Touati has had a taste for entrepreneurship since she was 17. He starts by creating a brand of customizable t-shirts that he communicates through the social network Facebook. Finally, after six months, he sells the activity to a supplier to focus on his studies. At the age of 21, after an internship period, he held a leadership position within ISOVY sustainable development. The team he briefly supervised consisted of seven salespeople. These experiences enable him to already mature professional desires and ideas.

They really come to life when Yacine Touati embarks on a work-study permit at an accounting firm. “An accountant’s analysis is too often reduced to an Excel table when it can be a source of proposals” believes the young man. “Especially when I realized that entrepreneurs lack support in making business plans”.

Based on this observation, the young man came up with the idea of ​​offering entrepreneurs to take on the process of preparing their business plan, the document that explains the company’s strategy over several years. He created Business Planers, which supports entrepreneurs from market research to presenting the business plan to investors. Yacine Touati is surrounded by four consultants specialized in different skills (accounting and auditing, industry, communication, legal) but with a common leitmotif: “promoting entrepreneurship”.

“We work on every project as if it were our own” he says on the Business Planers website. The entrepreneur strives for a quality service based on a personalized offer. When her second life begins, after classes or her work-study program, Yacine Touati makes appointments with her clients. He says he is used to working on Saturdays and postponing some of his travels on Sundays.

The strategy of small economies

The biggest difficulty Yacine Touati faced, besides the need for young entrepreneurs to understand the importance of the business plan, was the lack of resources. Initially, the young man financed his business only with his own resources. “By being smart and astute, we manage to save a lot of money”.

And on the bright side, Yacine Touati is not left out. Business Planers’ consultants are not payroll to his company, but independent employees who are paid on a mission basis. The entrepreneur relies on partnership for the building. He gets the website for half the price by issuing a tender to the student community of a computer school, after requesting a quote from a web agency. As for the communication aspect, Yacine Touati paid nothing and “It has been working fine for a year” he assures. Word of mouth and social networks are used.

Since the company was founded, 22 companies have been supported. Currently the number of customers is 3 per month. “We rely more on a support policy and quality of service than on the development of figures” confirms the head of the company. “There may well be the limit of our business model. We cannot multiply ourselves.”

The ambition of human networks

Yacine Touati is more than networking, it is a young man of pedagogy and communication attached to contact with people. He regularly participates as a speaker at events organized by business schools or associations on the theme of entrepreneurship or start-ups. He also promotes his company at networking events.

In her scarce free time, Yacine Touati develops a new start-up with three employees. The mobile application “ViiZU” for which they create the graphic charter aims to explode professional networks beyond the digital links as conceived by the LinkedIn and Viadeo sites. The geolocation-based application makes it possible to create physical meetings between users according to their needs and skills. The private beta version is slated to launch at the end of June.

At 23, the young man is not bored. One of his most important projects is obtaining his master’s degree from INSEEC and the “secure my future as much as possible and achieve my goals” he slips into a smile. He will continue the development of his two companies according to the activity and customers of Business Planers and through the communication campaign of the “ViiZU” application. “And maybe I’ll do something completely different after that” suggests the young entrepreneur. Like a promise.

3 questions for Yacine Touati, founder of Business Planers

• How do you manage your studies and your company at the same time?

It’s a simple equation. I sleep less. This allows me to combine the two. I also do not hide from my clients that I am still a student. They quickly understand that there is not necessarily a correlation between entrepreneurial success and my educational background.

• What are the three qualities of being a good entrepreneur?

Optimism, confidence and courage. In the field of counseling, self-confidence is an essential attitude. If I let gray areas or insecurities appear, I lose all credibility.

• Is it an asset to be young in the world of entrepreneurship?

I think so, because when we are young, we bring energy and freshness. Still, I’m taking a step back from my activity by watching videos from more prominent and experienced entrepreneurs on the Internet. Sometimes I try to get in touch with some people.

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