APC teams up with Lacoste, Prada takes on NFTs, LVMH award winner… L’Impératif Madame

Back to what the editors absolutely want to share this week.

APC x Lacoste: The Encounter That Throws

APC X Lacoste Hurry

A new capsule full of surprises. After Catherine Deneuve, Suzanne Koller and Gwyneth Paltrow, it’s Lacoste’s turn to join the long list of personalities and brands associated with APC. As a symbol of this union, the two labels have decided to merge their logo. Lacoste’s signature crocodile, made in 1933, thus intertwines the acronym of the APC brand, which means Atelier de Production et de Création. This collaboration is also a fusion of the two universes. From Lacoste’s sophisticated sportswear, imbued with emblematic codes, to that of the label founded by Jean Touitou, which stands out for its minimalist accents and military references. Jeans, polo shirts or even branded striped shirts are of course included, but in brand new dimensions. Like this XXXL denim bag. Windbreakers, gabardines, shirt dresses and even a candle complete this collection. A meeting at the top.

A collection available in stores and on the website from June 8th apc.fr.

A new world for Prada

Prada arrives with a new phase of his TimeCapsule project. Hurry

Notice for virtual fashion lovers. The Italian house Prada is embarking on a new phase of its exclusive concept called Timecapsule NFT. Every first Thursday of the month, and for 24 hours only, a limited edition piece, both physical and virtual, is released. Thursday 2 June marked the first leg of this journey into the fashion of the future. On this occasion, Prada invited artist Cassius Hirst, son of multidisciplinary visual artist Damien Hirst, to create a shirt Time Capsule† Minimalist, the creation of the Italian house has an intriguing motif: one of the masks and brain scans that characterize the work of Cassius Hirst.

Find more information on the website prada.com

Mango plays the Camille Charrière card

Camille Charrière presents a collection with Mango. Hurry

The Spanish label is adding a new line to Camille Charrière’s well-filled resume this year. Mango invites the Frenchwoman followed by 1.3 million people on Instagram to design a capsule collection of forty pieces. The announcement could only be formalized through social networks. “I’m very happy to announce that we are working with Mango on a small project for the holidays,” explains the fashion lover, in the caption of one of her publications, setting the tone for this collaboration. † Translation: we will have to wait until November. Before concluding with “See you on the dance floor”.

A collection for the end of the year celebrations to discover in November 2022 on mango.com.

Sunglasses to impress

Etnia presents part 2 of its Ojo collection. Hurry

Founded in 2001 by David Pellicer, the Barcelona label returns with a new chapter with a surreal look. If 2020 was the beginning of the creative dialogue with Ignasi Monreal, the year 2022 is already an important phase in this relationship. Always inspired by the work of the writer John Berger and his book “Ways of seing”, the artist-painter reinvents the Ojo model, a pair of playfully framed sunglasses with “two extra eyes” on each side. New colors – lavender, water green and brown – and new textures, this summer capsule collection goes to Asia with a jade “stone-like” acetate frame.

A collection available on the website etniabarcelona.com.

The romance of Sessùn x Nina Koltchiskaya

Sessùn collaborates with Nina Koltchitskaya Hurry

A collection presented as a romantic fresco. This season, the Sessùn brand, founded in Marseille, is traveling together with contemporary artist Nina Koltchitskaya. Soft colors and lofty patterns, this eighteen-piece collection celebrates the creative signatures of the Russian painter. “To me, clothes are real journeys that you make yourself,” explains Nina Koltchitskaya. Be seduced by this collection of summer essentials, ranging from a bohemian dress to a patchwork bucket hat. You can also see sleeveless crochet cardigans, embroidered denim jackets, and even an ultra-vitamin bathing suit. A wardrobe infused with softness and lightness, cut for summer.

A capsule can be found on the website sessun.com.

Steven Stokey Daley, 2022 LVMH Prize Winner

Steven Stokey Daley wins the LVMH 2022 award. (Paris, June 2, 2022.) Instagram steventokeydaley

The 25-year-old British designer won the jury of the 9th edition of the prize with his label SSDaley. His signature? Currently a menswear wardrobe inspired by British heritage, and Liverpool in particular. According to the organizers, Steven Stokey Daley “reinterprets the elitism and institutions of the British upper class. It questions the structural nature of this British heritage through a ‘gay-social’ prism”. This earned him the LVMH Prize for the 2022 edition, awarded by a jury composed of seven designers from the LVMH team (Jonathan Anderson from Loewe, Maria Grazia Chiuri from Dior, Nicolas Ghesquière from Louis Vuitton, Kim Jones from Dior Homme, Stella McCartney, Silvia Venturini Fendi, Nigo de Kenzo) as well as Delphine Arnault, Jean-Paul Claverie and Sidney Toledano.

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