Binance performance. The Weeknd: the future summer hit for NFT and Web3

Music goes the way of NFTs – Binance becomes the official sponsor of the tour “After Hours Until Sunrise” from The weekend† The goal of the famous global cryptocurrency platform is clear. This is to make it the first musical tour that the web3 technology† This gives the artist the opportunity to offer his fans a unique experience. Let’s decipher this in music!

The artists start to play the Web3 symphony

After years of hole by means of COVID-19, The Weeknd’s highly anticipated tour finally kicks off in Toronto on July 8. And for Binancewho has become an official sponsor, this is an opportunity to showcase the blockchain field.

As part of this initiative, Binance will leverage XHOUSE, a think tank and community incubator for entrepreneurs. With his help, the exchange will collection NFT exclusive to the tour and merchandise. In addition, the participants’ virtual tickets will also give them access to commemorative NFTs and unique experiences.

Binance Becomes Official Sponsor of The Weeknd Tour

As ambassador of World Food Program (WFP) of the United Nations, The Weekend launched the XO Humanitarian Fund, earlier this year. The purpose of this fund is to support WFP’s life-saving emergency operations around the world. To mark the tour’s launch, Binance is doing a $2 million donation to the XO fund. In addition, The Weeknd and Binance are creating a special NFT collection, with 5% of the proceeds going to the XO Humanitarian Fund.

On Twitter they tell their fans:

“We use innovative Web3 technology to connect and collaborate with you in creative new ways to deliver food to those in need. †

Statement from The Weeknd

There is no need to push the number to have cryptos. Insign up on Binance (affiliate link)<

The Weeknd: A Dive Into the Heart of NFTs

Artist The Weeknd is full of praise for the world’s first crypto exchange:

“Binance is about community, people and inclusion. I was impressed by the attention it pays to users and its innovative side. It made perfect sense to work together. †

The artist can’t wait for fans to experience crypto creatively and support a good cause at the same time:

“There are so many possibilities with crypto, and I think this is just the beginning. †

Binance, for its part, wants to empower artists in the crypto space, especially through NFTs.

“We are excited to be an exclusive crypto partner for The Weeknd’s tour, giving fans and people the opportunity to interact with crypto in a new way. †

Yi He, co-founder of Binance

In terms of NFTs, the artist The Weeknd is not on his first try. Last October, he joined the board of directors ofSignaturea NFT platform co-founded by Tom Bradythe star of the NFL (National Football League).

Tom Brady, the American soccer star, co-founded Autograph, an NFT platform of which The Weeknd is a member of the board.

The NFT to be everywhere now and seem to stay here. They accompany clothing brands, sports, events and now also music artists, such as The Weeknd. No one knows how far this new piece of technology will take us, even if certain personalities, as Vitalik Buterin, trying their hand at predictions. But one thing is certain: NFTs are playing an increasingly prominent role in our lives. Music, art, fashion… What type of NFT are you?

The time of artists’ interest in web 3 and blockchain has arrived. And you, what are you doing to prepare for the future? Begin to familiarize yourself with this exciting world. wait no longer for you create an account on Binancethe leading Bitcoin and crypto exchange (affiliate link).

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