behind the scenes of the Business with Attitude award ceremony

The seven finalists for the Business with Attitude award, three of which were presented at a ceremony on June 2 in Paris. Nicolas Brulez / Say Who

The award ceremony took place on Thursday 2 June Madame Figaro Business with Attitude, organized with the support of La Poste (1). Three innovative and committed entrepreneurs were rewarded during an evening devoted to creativity and freedom.

There were cries, first of surprise, then of joy, immediately, and a few tears. That of Asmaa Chakir Alaoui, co-founder of VelyVelo, a start-up that produces and rents professional electric bicycles. This 35-year-old entrepreneur was declared the winner of the sixth Business with Attitude prize during a ceremony at the Maison du Barreau in Paris on Thursday 2 June. “I applied with great conviction, I fought and I am very proud to win this trophy, which means a lot to me, she said touched on the podium. I will continue VelyVelo as far as possible, because I am convinced that green and efficient mobility is a real social issue.”

Behind the scenes of the Business with Attitude award ceremony

The ceremony, the culmination of eight months of competition, was rewarded with two other women: Aurélie Boutboul, co-founder of the Soi Paris brand, received the audience award, after several weeks of votes by internet users. Marjorie Daniel, co-founder of Volunteers 4 Sport, received the first Potentielles Prize, created this year by Madame Figaro and the Diversidays association, which promotes equality in entrepreneurship. “We started just before the pandemic, but we persevered,” said Marjorie Daniel, her trophy in hand, on stage. Now we have to speed up. We have a lot to do in a short space of time.”

Dive into the genesis of the Business with Attitude award in video

cultivate freedom

The entire team and partners will be there to support her, as will the winners and the 80 former candidates who are part of the Business with Attitude community. True to the original values ​​of the award: being as faithful and helpful as possible to women who are committed. And contribute year after year to give them back the place they deserve. “When we launched this award, women represented 30% of entrepreneurs,” recalls Morgane Miel, deputy editor-in-chief of Madame Figaro, opening of the ceremony. They make up 40% today. And INSEE says it: projects run by women are more profitable than those run by men.” However, only less than 2% of funds raised in France are raised by founders.

Entrepreneurship is considering life and one’s own role in life as an adventure

Morgane Miel, deputy editor-in-chief of Madame Figaro

That’s why Madame Figaro has been committed to working with these women for six years now, creating, innovating and devising high-quality and effective solutions to major contemporary challenges, in all fields from health to education, including agriculture, art or fashion. “Entrepreneurship, Morgane Miel continued, is to regard life and one’s own role in life as an adventure. The entrepreneur takes risks – which does not prevent him from measuring them -, maintains a rather special relationship with the hierarchy, with authority. A form of insubordination that is mainly freedom to think for yourself.

It is this freedom, precious and fruitful, that the team of Madame Figaro, the partners of the award and all guests of the ceremony celebrated on June 2. By rewarding these high-flying female entrepreneurs first, then during a cocktail reception aboard the Pont Neuf Gardens, a barge moored on the Île de la Cité. From its lush decks, covered with vegetation, the laughter, joy and emotion of the guests escaped until late at night.

(1)And the partnership of EY, Nespresso, Google, BNP Paribas, Engie, The Ladies Bank by Oddo BHF, Maje, Bpifrance and franceinfo.

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