The Association of African Business Schools is a non-profit organization committed to the growth of Africa by ensuring quality education in management and business administration.
Founded in 2005, AABS today has 56 members across 15 African countries. AABS also supports business schools through a capacity building, collaboration and quality improvement program for African business school deans, directors and professors.
In 2018, AABS decides to launch its own accreditation, the first-ever African accreditation for business schools in Africa.
This accreditation is based on values related to the African continent and promises to bring African business schools to the forefront of management education.
From the outset, HEM chose to take up the challenge of AABS accreditation and tackle the dossier, which began a 36-month process, including a first phase of sending an expression of interest from HEM, a second request for eligibility and a final one for writing a self-assessment report, in English.
Based on this report, a jury then evaluated HEM over several days during which all stakeholders of the school were surveyed (governing committee, teachers, students, partners, winners, etc.). More than 700 MB of data and data about HEM were made available to the jury for studies, analyzes and accreditation decisions of HEM.
The jury in question was composed of 3 persons in the persons of:
- Karim SEGHIR, President of Ajman University in the United Arab Emirates
- Ahmed ABDEL-MEGUID, Professor-Chartered Accountant at the American University in Cairo, Egypt
- Hatem MASRI, Dean-Professor of Analytics at University of Bahrain School of Business, Kingdom of Bahrain
It should be noted that the AABS accreditation is based on: 11 standards in accordance with international accreditation standards, namely:
- Relevance to the African context: The whole school approach demonstrates an environmental awareness (national, political, legal, social and economic) and has the mission and portfolio of programs that meet the needs of the work environment
- Mission, vision and strategy: the school is built around a clear mission, vision and strategy, known to everyone, who guide the stakeholders on a daily basis.
- Management : the overall operation of the school has a governance system that ensures the achievement of the overall strategy.
- The sources : available funds and resources are effectively and efficiently managed to achieve the objectives of the institution.
- Students : the school is committed to putting the learner first and ensuring that he becomes a citizen and a qualified player.
- the teaching staff: The school’s training is built around an expert education body to ensure the best possible transfer of knowledge.
- External relations: this concerns relationships with alumni, national and international academic partners and companies to ensure adequacy between the programs and the needs of the market.
- The program: the school offers a variety of coherent programs converging towards efficient labor market integration
- The research : the school has a research activity linked to its vision and mission.
- The impact on Africa: The School contributes to inclusive economic and social development in Africa through its governance structure, stakeholder relations, commitment to diversification and comprehensive program portfolio.
- Sustainability: The school takes a global approach to sustainable management through its governance structure, its stakeholder relations, its offerings and its impact on the African continent.
The verdict officially fell on May 25, 2022! HEM has responded positively to all AABS accreditation standards and criteria and is now becoming the 1time Business School in North Africa is accredited by the Association of African Business Schools for a period of 5 years.
This accreditation offers several advantages for HEM. Amongst them :
- International recognition of excellence, further enhancing HEM’s position and reputation among various stakeholders
- An even stronger attraction of HEM on professors and teachers, students, employers, strategic partners…
- HEM’s commitment to a process of continuous improvement, enabling it to quickly adapt to the changing needs of the environment in which the school operates
- HEM is now part of a seamless network that encourages peer-to-peer learning and the sharing of best practices between AABS-accredited Business Schools.
An accreditation that thereby confirms HEM’s positioning as the N°1 Private Business School in Morocco, ensures its noble mission as an actor in education, has a positive impact on its ecosystem and generally contributes to the dissemination of knowledge in the field of management in Africa.
Achieving this prestigious label is the result of long-term work and the commitment of all HEM stakeholders. In this sense, Yasmine Benamour, President of LCI Education Africa and Managing Director of HEM states: “We are honored and proud to have been awarded this prestigious and demanding African accreditation, the process of which took 3 years and required the unwavering commitment of the HEM teams. This label confirms the anchoring of our school as one of the leaders of private higher education in Africa.†
Ali Elquammah, Development Director LCI Education Africa, Director of International Relations and holder of the HEM Accreditation Project for his part, states: “Today, higher education increasingly represents a globalized knowledge community where new patterns of knowledge, alliances, social and professional relationships emerge. This new paradigm strongly motivates renowned institutions such as HEM to innovate and continuously strengthen their quality control processes and the continuous improvement of their programs and pedagogy. The process of a continental accreditation allowed us to prepare a self-assessment report in accordance with the 11 standards established by the African Association of Business Schools (AABS). Obtaining AABS accreditation is a true recognition of HEM’s expertise in higher education. †