12 key figures to know in 2022

Let’s talk little, let’s talk concrete, let’s talk numbers!

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Tomorrow, anyone in the metaverse? © athitat / stock.adobe.com

It is difficult to escape the metaverse for several months as the topic is at the center of discussions. A few days ago, Carrefour lit Twitter with a video presenting virtual job interviews with a very “Second Life” aspect. If some are very critical of a web3 that is a long way off, Gartner is much more optimistic about our future use. The consultancy estimates that 25% of people will spend at least one hour a day in the metaverse by 2026. It remains to be seen how and what to do. As explained in a recent interview, Welcome Max CEO Christophe Cotin Valois stated, ” usage in the metaverse remains unclear. Many will break their teeth and it seems likely that use will be where it is not expected, as is the case for augmented reality which is mainly used in education and industry today.

While the contours of these future immersive virtual worlds are yet to be determined, the race for innovation (and communication) for brands is already in full swing. HR communications operation for Carrefour on The Sandbox (where the group bought a plot of area equal to 30 supermarkets“), many brand experiences on Roblox (Nike, Gucci, Ralph Lauren…) or even partnerships between Fortnite and Balenciaga or Air Jordan… Not to mention the “Metaverse Fashion Week” that took place in March at Decentraland, with Tommy Hilfiger , Estée Lauder and Dolce & Gabbana in particular.The collaborations are numerous, especially on the mass distribution and retail side.

We can’t talk about the metaverse without delving into two other topics: NFTs (see our guide on the subject) and cryptocurrencies, which are the most advanced consumer aspects right now – or at least the most monetized ones.

Without prejudging the rest of the story, where are we currently on these topics? We have selected 12 metrics that provide a clearer picture of the current importance of the metaverse and NFTs.

  • Meta has announced the recruitment of 10,000 people in the next 5 years in the European Union to work on this topic.
  • 62% of the French do not see the usefulness of virtual worlds, according to a barometer from research agency iligo.
  • According to Gartner. 25% of people will spend 1 hour a day in the metaverse by 2026
  • According to the company Grand View Research (GVR), the turnover linked to the metaverse could reach $678 billion by 2030i.e. an average negated growth rate of almost 40%
  • Bloomberg sees even bigger, with estimated revenue of $800 billion in 2024.
  • The Roblox platform claims: 54 million daily active users in the first quarter of 2022. The number of monthly active users was 202 million in April 2021.
  • The sandbox, for its part, capped until 350,000 monthly active users
  • During its second season, The Sandbox generated 4.7 million visits, for 1.12 million hours played (ie less than 15 minutes per session on average).
  • The Sandbox is still rated by $4 billion
  • The world’s most expensive NFT has been sold $91.8 million† This is The Merge, a PAK artwork purchased by 28,983 collectors.
  • NFT sales reported $25 billion in 2021, of which more than 20 billion for the second half alone. This figure did not reach $100 million in 2020.
  • In total, according to DappRadar, there are more than 28 million wallets NFTs traded in 2021, compared to 545,000 in 2020.

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