What is the business model of bloggers?

Many internet users wish create their own blog and live it, because it must be admitted, on paper it makes you dream. In reality, however, it is quite different, as it takes a good dose of passion and perseverance to achieve it.

It’s not impossible, because live from his blog is very different from living off the influence of influencers on social networks. This is how we can become influencer blogger easier than becoming an influencer on Instagram or TikTok, for example.

Blogging versus social networks in of influence

If you have to anyway seduce an algorithm, you should know that with Google you will have a better approach and better indexing. The search engine imposes rules to follow and they are very numerous, which opens the doors for SEO experts to: produce optimized content† The blog is therefore a favorite and more suitable for gaining visibility and ultimately influence.

As for social networks, these are usually limited to shorter editorial content, accompanied by a photo and/or a video with hashtags. A means that may turn out to be limited or even insufficient to really stand out. In addition, indexing is not really optimized and it is sometimes difficult to find content apart from Twitter, which manages hashtags well. For example, Facebook does not have a powerful search engine.

the content produced on a blog is a function of criteria that are not easy to collect and that separate many actors from the start. So there are more parameters to consider to get noticed and influence with the blog, but it empowers bloggers who have mastered the rules of SEO to achieve it. Among these you have:

  • The age of the URL,
  • The authority of the site,
  • The captive capital,
  • The length of the content and its optimization,
  • the write frequency,
  • The architecture of the site,
  • Certain technical aspects: The HTTPS protocol, the loading time of the page directly linked to the Google Mobile First index, the optimization of Hn beacons (H1 to H6), image alt tags,
  • The bounce rate,
  • backlinks with which to gain authority. and so forth…

There are more, but that is enough as a means of comparison with social networks. Even if Google’s recipe remains secret, a blogger who is a web editor, that is, with proven knowledge of basics of SEO, can produce results. In the end, the best manage to monopolize the first Google position on their keywords.

SEO in blogging

Blogging is above all a profession that requires patience, because we necessarily invoke natural referencing or SEO, if we are indirectly focused on seeking influence. Better to produce relevant content and give time to time to gain influence. Become an influencer however, should not be a goal to achieve.

The business model of bloggers

A professional blogger who lives off his blog and monetize his audience has several axes to make money. No question here Create a blog in 5 minutesand from Earn €30,000 in the first month like magic!

Blogger selling dreams

Some dream sellers on the Internet unfortunately mislead many Internet users by selling them training at exorbitant prices. Hollow formations that are marketing modeled after American models, striving only for a simple copy/paste function to reproduce the same pattern ad infinitum.

Clear “Imitate what I do, and you’ll get rich in the same way off people’s backs” except that internet users who have just spent more than 1000€ for a concept without relevance and ethics are not necessarily happy with it.

The truth blogger’s business model is based on substantive work and production of content, aimed at acquiring positions and generating a lot of traffic. This will lead to visibility and a more or less rapid rise in notoriety, putting the blog in the media ranks until it sometimes becomes essential in a universe. At this point it becomes easier to make money with your blog to make money with it and that is where it quickly becomes interesting and sometimes even very lucrative.

If the blogger is on a promising and trendy theme, he will subscribe to various platforms of influencer marketing and from net linking† In both cases, it concerns writing sponsored content or distributing content provided by the platform or the end customer. The goal is to share one or two backlinks within the article, thus gaining SEO and authority on the client’s site. The rates are highly variable and can range from 100 to 1500€ and even much more for media with a strong reputation.

The business model of bloggers

Bloggers who reach this stage can generate comfortable income† In addition, if they work on selling ad inserts and run Google Adsense campaigns in parallel, it quickly becomes profitable.

Advertising Revenue are a function of blog traffic and the number of page views per month. Again, on high traffic blogs we can easily talk about a few hundred dollars to several thousand.

How long does it take to monetize your blog?

If the question after these few words is appropriate, and even if it is always asked when the subject is mentioned, we must face the facts! It is a lot of work and there is a cape to cross called the desert.

No one will come and take you by the hand, you will not have the expected partnerships overnight and you will still have to produce content at a high frame rate† It will take sacrifices without even knowing the outcome perfectly because if you have a heavily represented theme it may not succeed.

How long does it take to become a leading blog?

In terms of digital marketing or digital in the fringe sense, it is quite well represented and it remains a universe where a lot of business has to be done. However, this is not the most promising theme in blogging. It will therefore be necessary to assess the subject and the ability to go to great lengths to arrive at a result.

For some bloggers it will have taken 1 year and for others 2 or more to make money with their blog repeatedly. Rarely less given that there are competing industries, and thatSometimes you have to write several articles a day. to initially appear on social networks. Social networks help to get visibility faster, but then you have to rely on SEO to get positions on Google.

The time is therefore variable for achieve independence† It should be noted that a period of unemployment remains the best starting time.


A quick observation to know and understand how bloggers make a living! It is not an easy job, otherwise the blog would have more influencers than on Instagram. However, the blog represents a safe bet for businesses, who need visibility to generate business as well. thanks to a good position on Googleespecially in the top 3, they will necessarily have more traffic than if they were at the top of the 2nd page or even the bottom of the first page.

Generate income from a blog is therefore mainly about netlinks, sponsored articles and Google Adsense ads. To attract businesses and brands, you need to constantly optimize your content and search for positions on Google around trending topics. In addition, it will be necessary to register on influencer marketing and netlinking platforms and to establish long-term partnerships with agencies, which will always be more beneficial.

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