After the Stade Français, the Section paloise, the Aviron bayonnais or the Rugby Club Toulonnais, the National Rugby League (LNR) decides to take on the adventure of the NFT. An adventure aimed at attracting a fan base younger for the Top 14 and the Pro D2. This is a first for a team sports competition in France. This project will consist of three tenders over three seasons from 2022 to 2025.
The Top 14 NFT project is not a rugby club’s first NFT venture
And yet this unprecedented approach by the LNR is not the first meeting between the worlds of NFT and rugby… If indeed it is the first national competition in the country to start NFT, as recalled by the AFP Emmanuel Eschalier, general manager of the LNR had signed several French clubs such as Stade Français, Section paloise and Aviron bayonnais to Sorare du rugby: Sponsorlive. A first adventure in the new Web3.0 Panini. The Warrington Wolves club had also led the way and were the first rugby club to have an NFT collection.
A promising NFT market for Top 14 clubs
Three batches of NFTs will be on sale over three seasons. The first contains the NFT maps of the thirty Top 14 clubs and ProD2. We can find the cards of 1466 players, including 1072 pros and 394 hopeful players whose prices may vary depending on the rarity, the player, etc. The second batch contains video moments for collectors of rugby’s greatest moments. From the 1998-99 season to today, rugby fans can collect Top 14 and ProD2 archive videos. Finally, the third batch will be an open market, allowing all owners or potential buyers to trade NFTs.
Rugby has a bright future with NFTs
With such a market, French rugby could open the door for many fans of both the sport and the non-perishable chips. “As for the dimension of the economic model and the revenue that could be generated by this new offering, it is completely premature to anticipate or speculate. You must first be relevant in what is offered. Then we will see the consequences, but our primary motivation is not financial, even though there is clearly an economic dimension and the ambition that this offer generates income. also finds Emmanuel Eschalier, director-general of the LNR. A legitimate ambition, as this market could attract many fans of the oval ball, as in the past Panini collectible cards. In one detail it is that blockchain technology offers a multitude of possibilities that did not exist until now.
It is clear that the rugby world is increasingly interested in NFTs and Web 3.0 in general. As also shown Rugby Club Toulonnais’s recent engagement to Doors3.io, an independent Web 3.0 consultancy. As Emmanuel Eschalier noted, “We are in an innovation process. Rugby went professional quite late, but it has always been that way, whether it be refereeing or using technology. It is a new form of innovation in a new area that will become increasingly important.” Sports in general, and French rugby in particular, are starting to see interest from blockchain technology and NFTs in particular, which lend themselves perfectly to fan expectations.
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Student passionate about entrepreneurship and fascinated by the technologies behind cryptos! Yes, I am convinced that the two are closely linked: blockchain and NFTs are revolutionizing many sectors and offering unprecedented opportunities.