Apple is interested in metaverses
Next Thursday, January 27, 2022, Apple organized his usual quarterly review conferencedisclosing the company’s financial results for the period from October 2021 to the end of December 2021. Despite the announcement of the biggest quarter ever for Applethe public’s attention was focused on something else†
Asked by Katy Huberty, Managing Director at Morgan Stanley, about: metaverse opportunities and from the place Apple could take in this market, Tim Cook gave the following answer:
“We’re an innovation company, so we’re always exploring new and emerging technologies and I’ve been talking extensively about our interest in these technologies right now,” he replied.
Separately, Tim Cook also said that Apple has “more than 14,000 augmented reality applications in the App Store”, already touch several million users† Finally he added that he saw “lots of potential” in this new industry and which the apple company intended “invest accordingly”.
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An Apple virtual reality headset for the metaverse?
The metaverse refers to a conceptual idea that we could in the future interact with multiple fictional environments† The most cited example is the online multiplayer video game, but its ambition is above all to shape a future version of the internet consisting of virtual and interoperable spaces.
The concept of metaverses has actually materialized with the advent of new technologies, including augmented reality. Thanks to virtual reality headsets, it is possible to superimpose any image over the universe around us.
While Meta has moved to using the Oculus headset to immerse users in the metaverse, Apple relies on its proprietary AR technology. The release of an Apple headset was planned for 2022, but has been delayed due to technical problems with hardware and software.
Despite Tim Cook’s apparent endorsement of the metaverse concept, the helmet is in development would rather be for gaming, communication and content consumption. So far, Apple has lagged behind other technology leaders such as Meta and Microsoft.
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Apple (APPL) shares rise 5%
With the US Federal Reserve (FED)’s long-awaited announcement approaching Wednesday, the financial markets were feverish† The world’s largest company by market capitalization was no exception, with a decrease of about 15% since January 1st
That said, at the Wall Street opening this Friday, the AAPL was up about 5% to open the session at $166.8, after closing at $159.2 the previous day. And yet, the metaverse was only a side topic of the conference, which was discussed in substantial detail.
Of course, Apple wouldn’t be the first American juggernaut to turn to the metaverse. Last October, Facebook shed light on this industry due to the name change to Meta. to announce† In addition, since this announcement, Zuckerberg’s company recruited Apple and Microsoft employees with a vengeance to set up his metaverse project.
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