“The idea of ​​the Dalida Institute is to be in the same vein as ‘Fame'”

It’s a somewhat special school, like straight out of a movie, which is now being built in Aix-en-Provence. The godmother of the school is none other than Louane. The founders and teachers are equally prestigious, from Bruno Berberes, the famous casting director, talent scout especially for The voiceto Roberto Ciurleo, former Virgin Radio program director and president of NRJ, now producer of musicals.

At the beginning of the next school year, the subprefecture of Bouches-du-Rhône will house the Dalida Institute, an institution designed to train the artists of tomorrow. Robert Ciurleo returns for 20 minutes on this project by Known French style.

What is the starting point of your project?

I’ve been thinking about starting this school for years. I’m a producer of shows like the musical Robin Hood. And during the castings, I was amazed at how unprepared the younger performers were. During the auditions, the young professionals didn’t know how to make their voices heard, didn’t know how to talk to a sound engineer, didn’t know how to prepare. They explained to me that it was, the French level.

It turns out I lived in New York for three years at the same time. I spent a lot of time on Broadway and saw the very complete training of performers there. Since 2010, I have had the idea to create a school dedicated to the profession of a singer, but I have not had time to do it until now. With the pandemic, I had more time to delve into the subject. In a year’s time, for example, I could start to build up the most complete education possible by linking the entire music sector together and allowing future students to benefit from a specific network. We will find there the greatest coaches, such as Bertrand Lamblot, who produced the albums of Christophe Maé and Johnny Halliday.

How are the investigations organised?

As a child I grew up with reputation, and the idea is to be in the same vein. To make a career, you need keys. Success isn’t easy, it’s even the hardest…unless you’re armed. There are masterclasses for streamers at Sacem, lawyers to learn how to read contracts, writing and composition workshops with publishers. They will also learn how to talk to a sound engineer, law classes to learn about the French cultural exception. For singing it will not be 40 lessons, but individual lessons. There is also an obligation to take courses in English. We will organize workshops with composers with whom our artists will be immersed for a week, and learn to tell their story.

And every three months there are concerts, with well-known guest artists. The cost of education is high [16.000 euros] but we have set up a partnership with Crédit Mutuel with an advantageous loan so that money is not an obstacle. If a candidate has the money but not the talent, we won’t hire it. The goal for us is not to make money, but to transfer, to make the weapons live off the music.

Why did you set up this school in Aix-en-Provence?

It’s not because I live there. I want the artists to get immersed, settle in an area and be together all the time. This school is 850 hours of lessons in a year. You really have to be there. We also needed a place for our work and we also have a partner, Voyage Privé, who has followed us and set up a 1,500 m² campus. Finally, I ran Virgin Radio and saw during this period that there was an extremely rich electro, rock and urban scene in the region of Aix and Marseille.

This month marks the 34th anniversary of Dalida’s death. Why did you name your school after him?

I’ve thought about that from the start. Actually, I thought I’d give his name to the first promotion. But Orlando gave me permission to let the school bear his name. For me, she had the perfect career. She left no room for coincidence. She knew how to speak scenography. She had extraordinary lyrics. She continues to be an inspiration to young people, including urban music artists such as Soolking. Jul also quotes Dalida. HAS The voice, for example, it is the most requested artist. She is a timeless artist. It is also a voice of extraordinary power, which was anything but variety. And she is finally a daughter of Italian immigrants, born in Cairo, Egypt. It gives hope to many people.

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