The link between NFT and companies explained at the Paris Blockchain Week Summit

On April 13-14, the Paris Blockchain Week Summit (PBWS) took place at the Palais Brongniart in Paris. Bringing together the best of the global blockchain ecosystem, this show was an opportunity to discuss various topics related to this environment. In this article we propose to include some of the arguments presented during this conference at the Palais Brongniart!

PBWS: the French blockchain event for the first half of 2022

First of all, a little catch-up for those who haven’t heard of the Paris Blockchain Week Summit. To represent youmagnitude of the event, let’s go back to the numbers the show has achieved. Indeed, it is almost 3,000 blockchain professionals, 250 speakers, 100 sponsors and 100 media partners that Chain of Events, the organizer of the show, has been able to bring together at the Palais Brongniart.

The program of these two days, preceded by the Paris NFT Day, met the expectations of those present. The event was indeed about 4 main problems: what are companies and the blockchain, decentralized finance, the technological revolution of blockchain and the close relationship between blockchain and regulation.

The Paris Blockchain Week Summit was therefore an opportunity for blockchain professionals to meet to discuss common issues, but also the development of their projects. Many conferences with quality speakers were able to cover almost all the important topics of the ecosystem and led to interesting debates about these technologies. For what interests us today, we come back to some of the most compelling arguments regarding: the use of NFTs for companies

NFTs, a new gateway for companies

What should be reminded of this theme can be summed up in one word: community † Indeed, the various panellists explained to what extent Web3 culture and NFT technologies are community tools beyond their innovative aspect.

In addition, Grégory Boutté, of the luxury agency Kering, said that companies really need to embrace this culture to discover its codes. one must understand the challenges of these technologies and the digital ownership aspect they introduce to create a new way of consuming, focused on the user. Today, NFTs do indeed add a layer of identity to a digital product.

Let’s take the example of the Bored Ape Yacht Club, a very limited group of NFT Bored Ape holders. Some people criticize the high price of NFTs in this collection, currently around 100 ETH for the cheapest. However, owning a Bored Ape is: be part of a community of enthusiasts of Web3 technologies. The members of this group exchange tips, share innovative ideas and reflect together on business ideas to get out there. I had the opportunity to talk to some members of this group who explained to me how important participating in this community was to them. NFTs are therefore, in this specific case, but also for many other applications, a community belonging vector that you need to know how to use.

A need to explain the importance of these technologies

Of the conferences we were able to attend, the need for evangelism and informationcame out constantly. If you are reading this article, you are definitely in a learning process that will only help you better understand the challenges of these technologies. Educating about the potential of NFTs and explaining how they are driving a digital revolution is essential for their wider adoption.

The Paris Blockchain Week Summit was packed with blockchain personalities and quality speakers. We were able to listen to the luminaries of this ecosystem discussing these topics of the future, for our greatest pleasure. In summary, it is necessary to understand the importance of NFT, especially in terms of their community aspect. These tools, according to the panelists who attended the show, are the next vectors to unite a community and propel a brand. Don’t miss the edition of the Paris Blockchain Week Summit 2023 if you want to learn more about the evolutions of this ecosystem!

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Clement Cauffet

Passionate about innovation and disruptive projects, Blockchain technologies quickly caught my attention! I enjoy evolving in this bustling ecosystem and discovering all its facets! Why not share this with you?

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