Crypto, a man’s world? Not for long. Women tackle the subject head on, between popularization and representativeness. An essential commitment to make this revolution inclusive and equal.
Both say the same thing: they weren’t meant for crypto. Amandine Claude, aka La Mineuse, comes from a literary background having worked first in culture before founding La Mineuse, an account on Twitter and Instagram to make crypto and NFT accessible to women and LBGTQI. Caroline Jurado first founded a start-up in human resources and tech. She now heads a crypto popularization media, Les Cryptos de Caro, and is present on all platforms: TikTok, Instagram, YouTube and a newsletter! Caroline has also published a book of the same name.
Her passion started from a missed opportunity, she says. In 2017, when she started her company, her office neighbors were passionate about Bitcoin and forced her to invest. “It looked so complicated, made for geeks. I thought it wasn’t for me. The entrepreneur does not invest. In 2020, during the first incarceration, she looks at Bitcoin prices. “There I tell myself that these people are millionaires. Not me. ‘ she laughs without bitterness. With time in front of her, she takes this topic “head on”: “I spent a year researching, investing, but without it being a professional project. And then I started creating content. »
The boys’ club and its codes
For the two women, diving into the world of cryptos comes with an almost immediate realization: they have entered a world of men. “Obviously I felt it was a boys’ club,” recalls Caroline Jurado. There are very specific codes, everyone is anonymous, everything is in acronym. And then there’s another really important element of FOMO: if you haven’t been here since 2017, then you’re bad. Being a pioneer doesn’t protect you from feeling separated, adds Amandine Claude, aka La Mineuse. “Since 2014, I’ve been on 100% male forums, Discord groups where I’m the only woman out of 200 people. All content is written by men, all famous Youtubers are men. †
If the lack of women in the middle doesn’t stop him from moving on, it’s no less troubling. “You don’t really feel like you belong,” laments La Mineuse. When people respond to you, they call you “bro”, they assume you are a male person. “Amandine Claude then decides to start to create” the community, the group I would have liked to have had when I started learning and training myself in this universe. †
A clear imbalance
The numbers are striking. According to a US survey by the company Acorns and the media published by CNBC in August 2021, men invest twice as much as women in cryptocurrencies (16% versus 7%). An imbalance inherited from a meeting of two historically masculine worlds, think of the two women: finance and technology.
However, women are not lacking in interest in the subject. According to a recent Gemini study, 47% of “cryptocurious” people are women. It is also in France that women take the plunge the most, as almost half (45%) of crypto investors are women, according to this study. “I was literally bombarded with messages from women, who often tell me that their friends are investing in NFTs and cryptos, that they are curious and want to get involved,” confirms Amandine Claude. I saw that there was a need for more information, to go beyond the stereotypes of people using cryptocurrencies. Same experience for Caroline Jurado: “As soon as I started creating content, I had a lot of questions and I understood how important it is to offer content that is different from what already exists. I was asked what cryptos are, what are the differences with stocks, can you lose everything, what is bitcoin, what are the differences between cryptos… Basic questions but to which it is difficult to get answers without feeling stupid. †
Amandine Claude like Caroline Jurado does not popularize, demystify or reproduce the codes they consider to be masculine. And it works! Caroline thus claims an audience of about 40% female.
Sometimes, however, a difficult task. Caroline Jurado gets about 50 messages and comments about insults every day, she says. “I’ve been told, ‘since when we talk about finances with a girl’ or ‘you’re too pretty to talk about money’, that sort of thing. To protect herself, she never checks the comments under her videos. “Otherwise I can’t work all day because it touches me so much. “There are many critics of non-mixedness,” reports Amandine Claude, who hosts workshops and Discord groups specifically reserved for women and LGBTQI.
The next revolution must be with women
The stakes are high. If crypto has the revolutionary power that its followers lend it to, then women should be a part of it, the entrepreneurs believe. “It is important for these minorities who invest less to participate, says Amandine Claude. Blockchain professions are the professions of tomorrow. You need to participate and diversify the investor profiles. When these people move into positions of responsibility, it changes the vision of companies, what they do and the missions they give themselves. “If women don’t get involved, it will be like all the revolutions we’ve had: they’ll be left behind,” agrees Caroline Jurado. They will not be considered as they have not had the opportunity to participate in the construction. And it’s not just about the money, Jurado emphasizes. “We introduce cryptos to make money, but we quickly see the added value of the innovations that the blockchain offers. There are so many possibilities in our world thanks to the blockchain: transparency, equality, immediacy… We have to go! †
To rebalance the gender balance in the environment, the two women share the same advice: more representation in the media and events dedicated to the problem, more popularization. “There are women artists who make NFTs, women in positions of responsibility in blockchain companies in France: let’s show them! , orders Amandine Claude. We want them to be the role models of tomorrow and for little girls to want to be in these professions.”