Foreword: this news is not an April Fools’ Day joke! Papa’s Agencies have just announced their – future – arrival in the metaverse. The online agency explains that it is a “new virtual real estate ecosystem based on WEB3 technologies.” What does this mean in concrete terms for the company and its customers? Does this mean that all real estate players should participate?
What is Web3 again?
We will refer strictly to Vincent’s definition in his article How will Web3 transform real estate? †
“The goal of Web3 is to create a new, more decentralized form of the Internet, especially through the use of blockchain. According to the Web3 Foundation, the movement of Gavin Wood, it strives for a fairer internet, which puts users in control of their data, their identities and their destiny.
Needless to say – impartial † that you should read and re-read this article if you want to understand the challenges of this technology in your real estate business.
Provide more services and more security through the Blockchain, cryptocurrencies and NFTs
In this title we have summarized 3 systems that make up Web3. As for Dad’s Agencies, this spot in the metaverse will allow them to offer more services to their clients. According to the leaders, the goal is to: “Connecting the real world and the virtual world to give all players greater transparency about the environment of the properties on offer, easy and secure access to even more information about goods and services, and by facilitating decisions more accurately and quickly.”
We can rightly say that we can offer the same transparency on today’s websites. Here you have to look wider. Specifically, the web 3.0 platform that the online agency usually designs, in addition to its basic range of real estate services and information, aims to make available: assistance with the sale and purchase of a property, investment solutions, development of a real estate community for exchange between contributors and additional services, relocation services , home staging, decoration, renovation or even concierge services.
The metaverse: an already very real market?!
When we wrote our articles on the metaverse, NFTs and Blockchain, we always had the impression that we were in a temporary in-between: half-current, half-futuristic. Between Facebook and Instagram looking to launch their marketplace for NFTs, the startup Everyrealm which specializes in the acquisition of virtual land through NFTs or Barnes Makes Its First Cryptocurrency Sale in Miami, this transaction system is no longer fiction. You, real estate professionals, will therefore have to position yourself very quickly in this market.
With regard to Dad’s Agencies, this project should see the light of day by the end of 2022. The fixed-cost agency plans 4 fundraisers through an ICO (cybercurrency fundraising):
- Presale: from April 15, 2022
- A 1st round from May 15 to June 15, 2022
- A 2nd round from June 15 to July 15, 2022
- A 3rd round: July 15 to September 15, 2022
Whatever your opinion on the ambitions of Papa’s Agencies, their future place in WEB3 is an opportunity for you to identify the opportunities that you can seize in this platform: development of a new transaction system, creation of a community, implementation of more participative real real estate projects… It’s up to you to innovate in this direction!