Business plan: help from the pros!

The development of the business plan is an essential step in the establishment of a company. This document is the “identity card” of your project with potential funders. It forces you to study the viability of your idea in detail. How do you draw up a thorough business plan? Here are the good reflexes and the relays you can ask for.

The business plan (or business plan) is the reference document to convince your banker or potential investors. No need to do tons or write a 30 page presentation, your future guardian angels will spend little time with you. “On one page, your interlocutor must understand the activity, the market and the economic reality of the project,” explains Patrick Redin, Oséo project manager.

Rely on experts for the financial aspects

The financial part always consists of 3 elements: the provisional accounts more than 2 years (what are my sales and expenses?), the Financial plan (who participates in the financing of the project?) and the money plan in a year (how much money do I need to start my business?). Complex terms that shouldn’t scare you.
Many specialized structures provide free advice to young thumbs, such as France Initiative, Réseau Entreprendre or EGEE. Led by company directors, chartered accountants or volunteer lawyers, these associations support you step by step in the development of your project.
> View the list of other organizations that can help you

Opt for guidance: a professional attitude!

“Is it the man or the woman of the situation?” Motivation is not enough to convince a banker or an investor to grab the wallet. A proffesional attitudea long-term vision of the project and precise figures are essential to show that you have your head on your shoulders.
“Being accompanied by a specialized structure is a guarantee of credibility. This means that the concept and development forecasts are approved by professionals and that the project is realistic,” emphasizes Julien Renoult, deputy director of the Technopole of the Dawn.

Your tutor or referent can even accompany you to important appointments. Not unimportant, because “the makers and the bankers do not speak the same language”, adds Patrick Redin. The inventor, enthusiastic, only talks about his idea while the banker looks for financial guarantees. He looks closely at the financing plan and the cash flow plan. The investor is in a different logic. The analysis focuses on the predicted outcome to identify the expected return on investment.
> View the list of other organizations that can help you

Springboard competitions

Another vein to build your project with the pros: join creative contest† Even if you don’t win every time, competing can test your project, improve your address book, and attract investors. Most competitions for young designers offer training modules to the winners. This is especially the case with the Innovons Ensemble and Idnergie competitions or the Plug & Start Campus Days.
> View the list of other competitions for young designers

Settle in an “incubator”

Professionals recommend integrating an “incubator” or an “incubator”. Very strange names that indicate reception structures for innovative projects. For a year they provide housing, financing and training to project leaders. A transition phase that allows them to apprentice entrepreneur and test their project before launching. It’s also a great way to meet other creators and compare your ideas. Two major networks unite these structures: Union des couveuses d’entreprise and Retis. According to Julien Renoult, “The first quality of the entrepreneur is knowing how to surround himself.”
> View the list of incubators that can help you

Julia Zimmerlich

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