Marketing Salaries in France

The marketing and digital marketing sector is one of the professions that currently offers a lot of job opportunities. And some activities in this area are very well paid, especially for specialized profiles.

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After all, this sector has been relatively spared from the health crisis. On the contrary, it has contributed to the growth of marketing activities and at the same time to wage dynamics.

Profiles that combine technical and commercial skills are preferred

According to a recent study on the evolution of pay in France, some jobs in the marketing sector will benefit from a pay increase this year. This increase mainly concerns profiles that combine technical and commercial skills, as well as experts in digital marketing.

This list includes:

– the sales engineer;

– the business developer;

– the UX designer;

– the chief digital officer;

– the content manager of the brand;

– and so forth.

However, this does not mean that the other professions in the sector are lagging behind. In addition, some marketing experts are among the highest paid professionals in France. These are the Brand Manager, Customer Relationship Manager, Marketing Product Manager and Marketing Assistant.

How much do marketing experts earn?

– The brand manager

A brand manager, also known as a brand manager, is someone who is responsible for promoting a product or service.

To do this, he needs to create a brand development strategy and design marketing action plans.

A beginner profile earns about 3,500 euros gross per month. In contrast, a senior profile with ten years of experience earns an average of 4,500 euros per month.

– Director of customer relations

The customer relationship manager is responsible for monitoring the customer portfolio and its main mission is to meet the requirements and expectations of customers (individuals and professionals). In addition, he is responsible for introducing them to the company’s new offerings.

Everyone who starts in this position will receive an average gross monthly salary of EUR 4,150. The most experienced profiles can earn up to 6,500 euros.

– Marketing product manager

The marketing product manager is responsible for monitoring a product’s lifecycle from design to marketing and anticipating customer needs based on market research reports.

But his role does not stop there, he must also draw up a communication plan to promote sales and adapt this plan to the results achieved.

Young graduates receive a gross monthly salary of 2,500 to 3,000 euros. The gross monthly salary can be between 4,000 and 4,500 euros for seasoned professionals.

– The Marketing Assistant

The Marketing Assistant participates in all communication and marketing activities in the company: organizing events and trips for team members, preparing product catalogues, regularly following up production, orders and deliveries, conducting market studies and following up on analyses, etc.

The gross monthly salary of an assistant starting his career varies between 1,600 and 2,900 euros.

For experienced profiles, this is between 2,500 and 3,500 euros gross per month, depending on the size of the company.

Salary portage marketing professions

Some marketing professionals choose to work as an independent consultant. In this case, wage transfer can be an interesting option, because this status allows to maintain autonomy and to take advantage of the benefits of traditional work (CDI or CDD contract, monthly salaries, unemployment benefits, paid leave, pensions, mutual insurance. ..).

The amount of a transferred consultant’s monthly salary varies according to several parameters: revenue earned, management fees collected by the transferring company, and professional fees. Its net fee is approximately 50% of the fees billed to the customers according to this wage transfer simulation tool.

The management fees, social contributions and company insurance are deducted in detail from his gross salary. On the other hand, the declared operating costs can be reimbursed to it within the limit of 30%.

Note that the umbrella company has to pay him his monthly salary, even if the customers haven’t paid the bills yet.

In that case, the amount of the salary is calculated on the basis of the minimum hourly rate stated in his employment contract and in proportion to the hours worked.

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