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Metavers platform virtual earth has joined Williams Racing as an official Metaverse partner. The multi-year partnership kicks off this weekend as the Formula 1 racing team takes to the Florida track for the first-ever Miami Grand Prix.
Williams races in the Metaverse
This partnership celebrates one of the most innovative and successful racing teams in British motorsport to date. With an absolute focus on engagement, the partnership will seek to add more depth to the fan experience on race weekends and beyond.
Williams and Terra Virtua will also explore the possibilities of developing digital collectibles and generative art projects to take Williams Racing fans into the metaverse through interactive experiences in virtual environments.
As an official partner of Metaverse, the Terra Virtua brand will appear on car plates, racing suits for drivers and mechanic suits. The Terra Virtua logo will be placed on various digital and physical team items.
Terra Virtua CEO Jawad Ashraf said:
“It is a privilege to work with a British racing team with such an incredible motorsport heritage. As forward-thinking innovators in space, we believe Terra Virtua has an affinity with the team. We look forward to getting started and continuing to explore other collaboration opportunities. †
Williams Racing Commercial Director James Bower added:
“Collaborating with Terra Virtua offers the opportunity to connect with racing fans of the future in a whole new way. Because Terra Virtua uses the Polygon blockchain, which has strong sustainability credentials, it also aligns with the team’s sustainability values.
Founded in 2017, Terra Virtua is a sustainable metaverse platform that delivers immersive social, gaming, digital collection and creative experiences through its curated marketplace, interactive virtual environments, and exclusive brand partnerships.
Williams Grand Prix Engineering Limited’s core competencies are designing and developing race cars to compete in the Formula 1 World Championship. As one of the world’s leading Formula 1 teams, the company has won 16 FIA Formula 1 World Championship titles since then. won. its inception in 1977. Nine of these titles have been won in the Constructors’ Championship in partnership with Cosworth, Honda and Renault. The remaining seven titles were won in the Drivers’ Championship with Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve.