Let’s put it as it is: the FIFA World Cup remains one of the most exciting events and one of the most fascinating in the world. At least, that’s the case for billions of fans around the world. If this global buzz makes football fans happy, we can say the same about the companies being created around this event. What is it exactly?
Tourism, hit first
The first sector where companies generate an excellent turnover is tourism. Well before the start of the World Cup, travel agencies are offering very attractive packages, including accommodation, airline tickets, airport transfers and all-inclusive packages in luxury hotels. It is therefore a huge economic boost in the field of tourism.
Pubs, cafes and events
Other businesses benefiting from the World Cup are mainly pubs and cafes. In some countries, watching live matches on the big screen, accompanied by friends, has become a real tradition… To satisfy football fans, pubs organize special evenings. On the menu sports debates, shouts of glory, tears and of course… beer (or other drinks)! Events are also touched by the world of FIFA, especially during the opening and closing ceremonies, punctuated by the famous songs of the stars.
Appliance and sports stores
While some are happy with the idea of watching a match on the big screen, others would rather invest in a proper high definition television. And yes, there’s nothing like a nice flat screen TV in the living room, popcorn and a FIFA game… That’s where appliance stores come into play. It should be noted that the communication campaigns are many and at the moment it is not uncommon to have promotions. This approach is proving very lucrative for the sector.
As for sporting goods stores, they occupy a fairly substantial place in the World Cup economy. Sales counters tend to explode, especially when it comes to custom jerseys, balls, sneakers, and other gear. Plus, a fan who follows this event closely never leaves the house without wearing their favorite shirt!
The world of advertising and broadcasting rights
For months we will find a whiff of the World Cup everywhere… On our drinking bottles, on buses, on billboards or even on the Internet, there will be a veritable flurry of advertisements. Note that franchises such as Adidas, Coca-Cola, Kia Motors, Emirates, Visa, Sony and Castrol are among FIFA’s many regular partners and sponsors. Thanks to advertisements, these companies are able to attract more customers and thus increase their turnover. Some television channels, for their part, have secured the rights to broadcast live matches. A privilege that significantly improves their recipes.
Even before the launch of FIFA, young and old had fun collecting Panini brand stickers. The World Cup album usually had hundreds of pockets to fill with stickers, all on nearly a hundred pages. Panini seems to have found the magic formula to entertain football fans. In general, meetings are even organized in the context of the exchange of stickers. An initiative that brings him a large sum of money.
The World Cup, job creator
In addition to bringing entertainment to life, the 2014 World Cup also contributes to job creation. In Brazil, the figures rose to 730,000 jobs, including 330,000 permanent and 400,000 temporary jobs. The numbers for the next cup shouldn’t be much different this year, so to put it together, the countries are fighting for their organization for a reason, even if it is admitted, it is mainly a question of an international influence during the event.
With all the buzz around it, FIFA remains the most popular event in the world. It’s up to you to figure out how to enjoy it next time.