Message Business, a complete solution for managing SMS, mailing, data and marketing automation

While the web tools market is very dynamic, registering many new entrants every year, some have managed to establish themselves as benchmarks for a long time. This is the case with Message Business, which since 2006 has provided a complete marketing solution to support all types of clients, such as Intermediate Size Companies (ETIs), non-market organizations and agencies. Email, text, marketing automation or even data management and landing pages, the resources on offer are many and allow to support a complete customer acquisition and loyalty strategy. It should also be noted that the functions offered are in full compliance with the GDPR, the site even offers a cookie consent module and the entire application is hosted in France. Message Business unveiled many new features a few days ago, this is an opportunity to (re)discover the many possibilities it offers digital marketing professionals.

Centralize and qualify your contacts

This is the raw material of any marketing platform: your contacts and the information associated with them! To get started with Message Business, you need to import your contact database in TXT or CSV format. You will be guided during the import to validate the nature of the various information provided and match it with the fields of the contact database of the tool. A preview of the result will definitively validate your import.

You can of course import as many as you want. The contacts will then be visible in the dedicated section, where each file can be edited. Are you missing an important field for you? You can add it by specifying the nature of the content (text, number, date, etc.).

Message Business also offers many other methods to automatically insert contacts: Magento / WordPress / Woocommerce / Prestashop / Salesforce modules, as well as a ZAPIER connector and a highly documented API. File exchange by SFTP is also offered.

Because not every member of your community has the same attachment and behavior towards your brand, site or product, the new version of Message Business gives them the ability to assign scores. It is up to you to determine how this is calculated: opening of mailings, SMS, visits to the website, etc. You can then activate or prioritize your marketing actions based on the scores assigned, and thus the assumed expectations of these customers and prospects .

In the same vein, your customers don’t all have the same areas of interest. Imagine that your site specializes in soft mobility and therefore offers different categories (bicycles, scooters, etc.). A customer A may only be interested in bicycles, while customer B swears only by scooters. It then makes no sense to provoke untargeted marketing actions when their interest is strongly expressed. Message Business allows you to create segments in your customer base, which are based on the actual usage of your visitors: pages viewed, links clicked in e-mailings, etc. The path of internet users is stored anonymously and linked to contact details if the consent is individualized succession was announced.

There are many other common actions available to take care of your contacts file. You can identify bad email addresses and fake phone numbers, view active and inactive contacts, duplicate or export the database if you need it elsewhere.

Manage your marketing activities

Your contact database, and in particular your score and your segments, will be used to launch different types of marketing activities from the platform:

    • Email : Creation of email campaigns or newsletters for your subscribers. They can be created from a previous edit, from an HTML file, from your messaging software, or even from an RSS data feed or an Excel sheet. Emails can also be fully scripted for automated marketing sequences to welcome a new contact, thank them and offer a series of campaigns over several days or even beyond.
    • text message : sending SMS campaigns, with the possibility to personalize the sender’s name and the number of the publisher. Marketing automation is also available on the SMS channel.
    • Web forms and surveys : construction of information collection forms and customizable surveys with numerous input fields: contact details, opt-in, text boxes, etc.
    • Web pages : Creation of landing pages with drag and drop, allowing you to choose the number of columns, the formats, the style of the page and the elements it consists of: buttons, texts, images, format, payment… Quick access to the generated HTML code is allowed.
    • Transactional emails : Configuration of a transactional SMTP to segment, produce, and schedule messages such as order confirmation and sending passwords or notifications.

Innovation: personalized web blocks in real time

With this new version, Message Business allows you to create content blocks that adapt to your visitors, either thanks to data from your marketing database (postal code, purchase history, CSP, etc.) or related to browsing data on the site (pages visited previously, clicks , etc.) or based on behavior on other channels. Message Business is thus positioned in the field of high-end marketing solutions without the operational complexity or the almost prohibitive pricing (see below).

The solution is very complete to send increasingly personalized and effective messages to your customers, prospects and visitors through the many channels available to you. Edit reports are available for each action performed to assess its effectiveness: send, open, click, etc.

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Templates to make your life easier

Need inspiration for your marketing campaigns? The programs give you an idea of ​​what is possible in relational arrangements. Ready-made marketing sequences are offered to you to meet your needs: online sales, thanks and loyalty, reminders, rewards… They are designed and personalized for many sectors of activity: law firms, hotels, publishing software, e-merchants, travel agencies. .. Each time they contain resources such as email templates, contact forms, SMS reminders… This allows you to take advantage of typical cycles to optimize your activities from the start, while retaining the possibility to improve and adapt them to your needs. Some programs specifically target Magento and Prestashop, if you use these solutions.

On the resources side, you also have access to a collection of models, namely templates that you can use and edit for your own operations. For your e-mailings, forms or standard messages, you will therefore be able to view numerous examples and models, arranged by theme (female, BtoB, IT, tourism, etc.) and thus adapted to your target group and their expectations. A valuable asset to save time when performing your work!

Flexible pricing with innovative pricing

Despite the many benefits of a marketing platform for attracting customers and prospects, some marketers are discouraged from using them due to the often high entry costs. Message Business has adopted innovative and flexible pricing to make marketing automation accessible to everyone.

No price per contact, but billing in the form of a monthly subscription to access the most advanced marketing automation features correlated to your data volume, starting at 79 euros per month for 3 GB of data. Email marketing and SMS marketing are billed in the form of purchases or shipping credits at decreasing rates.

Email and telephone support is available, along with online help with numerous tutorials (in French of course). If you need more support, Message Business also offers consultancy and assistance services, training, expertise in integration, campaign management or linking with your information systems. A suite of services that allow you to move forward serenely in the execution of your strategy, helping to differentiate Message Business from freemium solutions such as Mailchimp.

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Article produced in collaboration with Message Business

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