In the margins of the results release, easyHotel, an international economy and low-carbon supply chain, announced three new appointments to its management team. Indeed, a French trio strengthens the management team alongside Karim Malak, chairman and CEO since last December: Charles Persello, Gwenaëlle Pouy and Louis Poisson.
Charles Persello joins easyHotel as Chief Financial Officer. During five years at easyHotel’s benchmark investor Icamap, Charles Persello managed real estate funds representing €1.7 billion in assets and participated in Icamap’s investment in easyHotel. Before that, he was an asset manager at Unibail-Rodamco in Paris. “Ten years of experience in real estate and hotel investments makes Charles a logical choice. The new missions will focus on the announced optimization of more than €50 million injected into equity capital and management of shareholder relationships,” specifies easyHotel.
Gwenaëlle Pouy, for her part, joined easyHotel as head of development and real estate director. She will lead the development of easyHotel, whose ambition is to exceed the bar of 100 hotels by 2026, either directly or through a franchise. She will work on the design of a new sustainable design to harmonize the rooms of the hotel park with the new vision of the brand. “Gwenaëlle will also manage relationships with real estate lenders in the context of rental and sale-leaseback transactions. She brings to easyHotel 15 years of experience investing, developing and managing hotel assets. †
Finally, Louis Poisson is appointed as operational director. As part of easyHotel’s international expansion, he will focus on developing a best-in-class hotel management platform, improving franchisee operations and customer retention. Before that, he was Vice President of Operations at EQ Group and Director of Operations at Adagio Aparthotels. He has 13 years of operational and international experience in the budget hotel segment, four of which with Red Planet Hotels.
“I would like to welcome Gwenaëlle, Charles and Louis to easyHotel,” says Karim Malak. Their triple experience in hotel management and development will help us realize our vision: to become the European leader in low-carbon hotels at affordable prices. They bring their knowledge and fantastic energy into the company. I look forward to working with them. †
A good start to the year for easyHotel
As easyHotel has an ambitious plan to double the size of its hotel portfolio by 2026, easyHotel will present results in early 2022 that already exceed 2019 levels. events that have been postponed. “The current inflationary context is contributing to the increase in demand for lower cost overnight stays,” notes easyHotel.
This year, easyHotel’s revenue per room (RevPar) increased by 70% in April, 50% in March and 20% in February, compared to the same periods in 2019. The expected revenues inherent in reservations already for next summer registered are currently 10% higher than that of the summer of 2019, while the chain is positioned to take advantage of the popular trend of “holidays close to home”.
In France, easyHotel has already added 208 rooms to its portfolio with its first Grand Parisien hotel near Paris-Charles de Gaulle Airport. The opening of a second, in Aubervilliers, is planned for early 2023. In Europe, the opening of a new branch is planned in Dublin (160 rooms), as well as that of a franchise hotel in Madrid (230 rooms). Internationally, an additional 2,400 rooms have been secured for development over the next four years.
“It’s fantastic to have started this year so well. This reinforces our confidence in the relevance of the easyHotel offering as our growth is above pre-Covid levels. At easyHotel we prefer value for money. Whether for business or leisure, we know that many customers have limited budgets. The low cost of our rooms allows you to travel without spending more than necessary. The goal is for our customers to have more money to spend on what they like, restaurants, local attractions, sporting events and music performances,” defends Karim Malak.