Larger Paris promoters are making urban recycling a priority

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In a press release, the initiators of Greater Paris, a network of 6 real estate developers (Bécarré, Bricqueville, Cibex, MDH Promotion, Paris Ouest Promotion and Pierre Etoile), unveil their solutions to promote urban recycling.

“To design the city of tomorrow, real estate professionals need to take over industrial wastelands, outdated residential and office buildings to replace them with new, energy-efficient buildings,” explains Philippe Jarlot, President of Les Promoteurs du Greater Paris. Urban recycling makes it possible to beautify the city and rebalance the number of homes and offices on the territory of the municipalities. Together with their experience and adaptability, they can meet the specific demands of cities. In addition, all initiators are currently carrying out numerous studies that should make it possible to launch new mixed operations in the next three years, integrating recycling and rehabilitation. †

Transform the city itself

In particular, the initiators of Greater Paris invite real estate professionals to rebuild in the city. “Renewing the city primarily means preserving the existing heritage as much as possible”, they note.

For example, Bécarré in Cormeilles-en-Parisis (95) has started the transformation of the former clinic in Paris into a residence of 39 units with a medical center for 10 doctors on the ground floor. In Gentilly (94), the developer has also restructured the 4,000 m² of an old office building from the 1970s into 136 student rooms. Bricqueville, for its part, has created its headquarters and a coworking space after the renovation of the former factory of the manufacturer of electrical equipment for cars Labinal in Saint-Ouen-sur-Seine (93). “This type of operation makes it possible to preserve the existing heritage; element that is not neutral in order to gain the support of the municipality and the local residents,” notes Philippe Jarlot.

Moreover, demolition-reconstruction, simpler and in most cases more profitable, is also an alternative, note the initiators of Greater Paris. For example, in Montigny-le-Bretonneux (78), a 30,000 m² office building was partially destroyed by Pierre Etoile and Akera to create 131 new homes. The part that has been preserved has undergone a major restructuring to accommodate new offices.

In addition, brownfields have real constructive potential, “capable of bringing entire neighborhoods back to life with the arrival of new residents and new businesses. ‘, the promoters of Greater Paris go forward. In particular, Bricqueville is involved in the construction of a 70 ha eco-district on the former wasteland of the Groues railway in Nanterre (92). From 2023, 4,500 homes, school groups, a higher education campus for 2,000 students and companies will gradually rise from the ground. The company is also present on the site of the former cement factory in Aubergenville (78), where it is building 121 homes, a retirement home and craft shops.

The state to save urban recycling?

For the developers of Greater Paris, however, there is a major obstacle in the way of urban recycling: the cost. Indeed, the transformation of obsolete buildings is more expensive, in the order of 20 to 30%, than their destruction. “Such operations are only possible if there is a real political will. If the state wants to preserve its heritage, it will be necessary to help the initiators by facilitating construction, warns Philippe Jarlot, in view of the prospect of the device “Zero Net Artificialization”. “From this point of view, the Wasteland Fund, whose 3rd edition, with €100 million, was launched last February, helps to facilitate urban recycling,” he assures us.

“Urban recycling is still the exception today. But faced with the desire of the local authorities to better manage new constructions and the climate problem, developers have had to adapt their know-how. They are ready to make such a system the norm tomorrow, to face all the challenges of tomorrow, whatever they may be,” conclude the initiators of Greater Paris.

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