Yesterday, Electronic Arts confirmed the name change of its famous football video game FIFA after a media report on the subject late last year. From 2023, the franchise will be called “EA SPORTS FC”.
At the same time, FIFA has also confirmed its desire to diversify its gaming and video game offerings and work with several partners rather than entrusting the exclusivity of its rights to a single publisher, in this case EA SPORTS.
At the end of 2022, the game EA SPORTS FIFA 23 will therefore be the last officially licensed FIFA game. and should appear around the 2022 World Cup in Qatar rather than in September. For this edition, FIFA has granted an extension of the license to EA SPORTS, without exclusivity and only with regard to the “simulation” category. FIFA 23 will feature both the Men’s and Women’s World Cup combined in one edition of the game for the first time.
“We are grateful for our many years of excellent partnership with FIFA. The future of world football is very bright and fans around the world have never been stronger. We have an incredible opportunity to put EA SPORTS FC at the heart of the sport and bring even more innovative and authentic experiences to the growing football audience.” said Andrew Wilson, CEO of Electronic Arts, in a press release.
Will EA SPORTS FC have the same taste for players without the FIFA license? What will be the impact of this change on the sales of the best-selling cultural asset in France for many years to come? Can publisher Konami return to the front of the stage with an opus worthy of the name? The EA SPORTS FC game can count on UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga, LaLiga, Serie A and MLS licenses, among others.
The Nike brand has already confirmed the extension of its partnership with EA SPORTS. “We are excited to continue and expand our long-standing partnership with EA SPORTS as we serve athletes who are at the intersection of sports, gaming and culture”says J van Hameren, EVP & CMO, NIKE Inc. “Our partnership with EA SPORTS FC will expand the ways our communities can play and play sports authentically”†
FIFA really comes into play
In addition to FIFA’s strategy to diversify its range of games, the stakes are of course financial. Publisher EA SPORTS pays FIFA about $150 million each year to name his famous video game FIFA. To prolong the adventure, the International Football Association, according to various media such as the New York Times at least double.
For FIFA, the lack of exclusivity for EA SPORTS’ next game in 2022 allows for launch new games ahead of the Qatar 2022 World Cup. For the rest, FIFA has indicated that it is in dialogue with publishers, studios and investors about the establishment of a new big title for 2024. Several games other than simulation are already in production. Their release is scheduled for the third quarter of 2022.
“The constant is the FIFA name and it will forever remain and remain THE BEST” – Gianni Infantino, FIFA President
“I can assure you that the only authentic and genuine game to bear the FIFA name will be the best for gamers and football fans. The name FIFA is the only worldwide and original title. FIFA 23, FIFA 24, FIFA 25 and FIFA 26 and so on – the constant is the FIFA name and it will forever be and will remain THE BEST. “precisely Gianni Infantino, FIFA President† “The interactive gaming and esports industry is on a path of unparalleled growth and diversification. FIFA’s strategy is to ensure that we can make the most of all future options and secure a wide range of products and opportunities for players, fans, member associations and partners. †
On social networks, some EA Sports partner clubs or even Kylian Mbappé, ambassador of the game, showed the new colors of EA SPORTS FC.
– Marseille Olympics (@OM_Officiel) May 10, 2022
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We’re at the Club.
— CF Montreal (@cfmontreal) May 10, 2022
— Lega Serie A (@SerieA_EN) May 10, 2022