85% of respondents say the metaverse will impact jobs and work

Interestingly, respondents expect the Metaverse to be part of their daily routine, with 51% saying it will be a workplace.

Global HR leader Josh Bersin wrote in his 2022 Workforce Forecast that the big trend in 2022 will be better, virtual tools and the rise of the metaverse — which Bersin says “defines hybrid work, as well as onboarding, training, collaboration, meetings.” , entertainment and commerce”.

“For example, imagine a staff meeting where everyone can interact and move (as if they were really there), but without flying five hours across the country. There is a great future here,” he wrote.

Agreeing with Bersin’s Ideas is a recently published report by Wunderman Thompson that, among other things, shares the creation of virtual teleportation that would make the above a reality in teams working together across borders.

Overall, nearly nine in ten respondents (85%) surveyed in the US, UK and China for the report said that employment and work – for example (meetings, collaboration, in-person work and conferences) are affected by the metaverse; the same percentage said it for the fashion industry while 86% said it for retail, 89% for advertising and top-90% said it for entertainment.

Interestingly, the report also revealed that respondents expect the Metaverse to be part of their daily habits, with 51% saying it will be a workplace.

*Note: While research for this report was conducted in the US, UK and China, HRO believes the content remains relevant to our readers in the rest of Asia.

“It is extremely important for companies and brands to have a skilled workforce in the metaverse and Web 3.0 space,” notes Mehta Mehta, Global Chief Creative Officer, Hogarth, in the report.

In addition, a small percentage said it would be a part of their daily lives, while the majority said it would be a place to socialize. Other expectations include a place to shop (70%) and the future of e-commerce/online shopping (68%).

Are people for the metaverse?

As with everything in the digital age, privacy {both in general (69%) and children’s (72%),}, data protection (69%), child safety (66%) and bullying (57%) are among the main points of attention raised by the respondents.

However, many still see promising signs and opportunities in the metaverse.

According to the respondents it will be:

  • the future (74%)
  • the next big thing (72%)
  • the next internet (68%) and
  • life-changing (66%)

Respondents also believe it can bring people together and promote inclusivity:

  • Brands have to work just as hard to create inclusive spaces in the metaverse as they do offline (71%).
  • The metaverse will be inclusive (70%).
  • We need to make sure that everyone, everywhere can benefit from the metaverse (66%).
  • The metaverse can bring people together (64%).
  • It has the ability to be more inclusive than the physical world (62%).

Finally, the respondents also note that it allows authentic and individual self-expression:

  • 76% want their avatar to express their creativity and individuality in ways they can’t use in the physical world.
  • 51% think it would be easier to be their true authentic selves in the Metaverse.

[ALSO READ: Data literacy in the workplace: Future jobs and salary increments]

Metaverse terms to add to your dictionary

In addition to the above, the report includes a number of metaverse-related terms that you should be aware of:

The ability of virtual experiences, assets and identities to travel across platforms unchanged.

Continuity of existence; the pursuit of virtual life whether people are online or offline.

Property distribution – the idea that the metaverse is not regulated or controlled by a single company or individual.

Non-Fungible Tokens (NFTs) are digital certificates of authenticity that will form the basis of digital ownership.

Digital twins:
Physical spaces cloned into the virtual world to promote familiarity and efficiency.

liminal spaces:
A new generation of meeting rooms and event locations that contain both physical and virtual elements.

Extended Reality:
An umbrella term that includes augmented, virtual and mixed reality.

A blockchain-based decentralized internet that enables a seamless fusion of virtual and physical life.

Decentralized Autonomous Organizations (DAOs) are community-driven digital organizations that run on blockchain technology.

Virtual Teleport:
A new technology-enabled form of travel or collaboration that uses multi-sensory and photo-realistic displays to make you feel like you’re in the same room as someone who might be halfway across the (physical) world.

Main photo: 123RF

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