Microsoft is preparing its latest “Industrial Metaverse” pitch


Credit: Microsoft

Earlier this year, Microsoft CEO Satya Nadella said Microsoft doesn’t believe there will ever be a single centralized metaverse. Instead, he said Microsoft believes there will be many metaverse platforms. And while the Teams for Mesh platform provides fun demonstrations of what many probably think of when they hear “metaverse,” Microsoft is also scaling up its more real-life “industrial metaverse” platform.

At the Build Developer Conference later this month, one of Microsoft’s key sessions is “Preparing for the Metaverse,” which the description says will focus on how businesses can take advantage of “metaverse experiences.” There will also be a session on how the IoT is powering everything “from edge to metaverse”.

Microsoft officials have been working for more than a year to position the company’s entire technology stack so that it feels relevant to those buzzing about the Metaverse. Last year, during Build, Microsoft officials began talking about the company’s enterprise metaverse technology stack. Execs said everything from Azure IoT, Azure Digital Twins and Azure Maps to Azure Synapse Analytics, Azure AI, Power Platform and HoloLens formed the foundation for future “metaverse apps.”


Credit: Microsoft (as of May 2021)

Microsoft unveiled its Azure-powered Mesh mixed-reality collaboration platform at Build in May 2021. Later, on Ignite in the fall, officials said they plan to bring Mesh to Teams and make a preview of Mesh for Teams available in 2022. a set of pre-built immersive meeting and mixer spaces and later tools for clients to create their own custom spaces.

During Microsoft’s latest earnings call, Nadella claimed that Microsoft is “at the forefront of innovation in the new industry metaverse”. He cited the company’s work on IoT, digital twins, mixed reality apps, and connected spaces (which currently refers to the Dynamics 365 product formerly known as the Connected Store.) as fundamental elements of its industrial metaverse. -strategy. Connected Spaces looks like a category where Microsoft will add more SKUs over time and use its machine learning, computer vision and IoT technologies to help customers better understand their physical environments.

A recent LinkedIn post from Microsoft GM/Partner for Azure IoT, Tony Shakib, added more color to Microsoft’s metaverse talking points. And IoT and digital twin technology are still central to the company’s worldview. From Shakib’s message of May 7:

“Our industrial metaverse is a set of features in the intelligent cloud and on the intelligent edge that work together. At its core is Azure IoT, which allows you to connect physical assets and run cloud intelligence — and Azure Digital Twins, which provides the ability to connect anything physical. or logical to model, from simple devices or products to complex environments. »

While holoportation simulations and customizable avatars collaborating in beautiful virtual worlds are certainly on Microsoft’s metaverse roadmap, it’s the shorter-term deliverables in the edge/IoT, machine learning, and digital dual spaces where Microsoft and its partners are likely to make more money. all the rest. † We hope and expect to receive more updates on this vision of the industrial metaverse during Building on May 24.

Leave a Comment