10 good reasons not to make a business plan

There are those who think that the business plan is essential and there were their ideas of the most convincing arguments. “Want to get started? So start by making a business plan first!”. All project leaders have often heard this phrase. What if, despite their good will, all those who advise you to go through the business plan box were wrong?… With the incarceration, the project leaders saw their business plan that they had refined almost become obsolete!!! Some reasons not to follow!

Anyway, it will be wrong, you do not know what crisis or evolution will arise!

A beautiful document of 50 pages with very nice graphs and figures everywhere, and all that for what? To prove that your business idea is the idea of ​​the century and that in less than two years you will be the king of oil! It’s beautiful… but it’s fake! Rest assured, you are not alone in writing a business plan that looks more like a fairy tale than the harsh reality of the market. Investors know that the business plans they receive are always too optimistic and analyze the market based on the company’s interests. In the precious document, investors also want to know more about whether entrepreneurs can ask the right questions than whether they are giving the right answers.

As you can see with the pandemic all business plans have failed!

Who said that the business plan was a good basis for the day-to-day management of your company? Everybody ? Well, a little advice: stop listening to what all the budding entrepreneurs around you are screaming and focus on the real data that will help you boost your business: customer feedback. Your business plan shows you with supporting figures that you have to go to A, if your customers expect you to go B, you have to get rid of your business plan and its forecasts.

Too time consuming to be an asset!

When you have finished writing your beautiful business plan, you can proudly tell those around you that it took you three months to finalize the document. Congratulations, you’ve just been confined to your computer for three months when you could have spent this precious time meeting your prospects, acquiring new customers and testing the impact of your offering on your target audience. † It’s better to get straight to the point and not waste time getting your offer to market as quickly as possible, especially when it comes to innovation. Every day is counted!

All business plans are almost copy-paste

Unless you start writing a somewhat atypical business plan that goes beyond the well-defined framework of the perfect small business plan, you’re just offering your investors and partners a cloned document. If you do decide to write a business plan, innovate a little and get out of the usual structure. Dare to ask the real questions, clearly state the problems you encounter and the solutions you are considering, any difficulties you have been able to overcome… And address the points that annoy you, all these questions that investors will ask you anyway: how come back, do you know if your market is collapsing?
If you have clearly defined the conditions for partner conflicts, then you are all the better at selling dreams if you link them to reality.

Investors are looking for the idea of ​​the century!

Do you really think you’re going to impress investors with your terribly flat business plan? Know that to get the attention of financiers who see project leaders with similar business plans hanging around all day, you’ll have to innovate. Without sounding eccentric, dare without an ultra-complete business plan and force yourself thanks to an oral presentation that proves your entrepreneurial talent and the relevance of your project.

You lock yourself in a straitjacket!

One of the problems with the business plan is that it tends to limit the entrepreneur to a totally predefined scenario, sometimes leaving him on paths he hadn’t thought of. By sticking to his business plan for fear of the unknown, the entrepreneur misses exactly what the great strength of small structures versus large companies is: agility. The road to success may be very far from what you envisioned in your original business plan. Certainly even. And you’ll have to be ready at any moment to give up your established plan to embark on an impromptu, yet horribly effective, strategy. A little spontaneity can’t hurt!

Anchor yourself in the relationship with customers

Give your investors a 50-page file in which you A+B show that your idea is brilliant? Keep in mind that they might just tell you that you just need to prove that your concept is great!
It’s better than explaining in fancy sentences that you’re going to be a hit, but do your best to give your prospective investors concrete proof that your business is booming. Customer response to your offer will speak louder than any charts and graphs in the world.

Do you really think they get bored doing that in Silicon Valley?

Do you tell yourself that without a business plan you will inevitably run into a wall? Reassure yourself by considering that many entrepreneurs have succeeded without wasting their time writing a business plan. Do you believe Steve Jobs, Mark Zuckerberg, Bill Gates or even Jeff Bezos took their little notebooks with them to make a business plan before launching? The answer is no. They launched themselves, sometimes took paths that weren’t the best, corrected the situation… and were a hit simply by launching themselves into the field.

A brake not to create

Proponents of the “no business plan” method always make a pretty convincing argument. The business plan would only serve to give the project leader a multitude of good reasons not to undertake it. Bad numbers indicating that the market is totally blocked, a slightly too extensive study of future competitors showing that they will be unbeatable…
Sometimes it’s better to hide and kamikaze. by searching too much for the right conditions to create your business, you will never get going in the end.

You deviate from the reality that changes every moment!

Doing research behind your computer to collect market research figures, racking your brains to find the best shape of diagrams to highlight your competitive advantages… That’s all fine. But it is far, very far from the field and from your customers, the only truths to be carefully analyzed. if you study the market too much, you risk never being able to act on this market! Not going blind is good. But don’t lose sight of the real world, which sometimes reacts in surprising ways that are very different from what you expected in your paintings!

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