7 smart tools to build your business on the web

France ranks 16th among European countries in terms of digital economy. Our businesses are lagging behind those of our neighbors. Only two thirds of French SMEs (10 employees or more) have a website compared to more than three quarters in the rest of the Union! As for VSEs (companies with less than 10 employees), the share drops to 32%… Our choice of digital marketing tools will help you get started in e-commerce in just a few clicks. Better late than never.

Small businesses – Online visibility from 9 euros/month

Petitscommerces is a platform intended for independent merchants in the inner city who do not have a site. For 9 euros per month, it offers them a web page with a text written by a professional, photos (a dozen, taken by a professional), an access plan and the postal and telephone contacts of their shop. In short, the minimum visibility on the internet. By typing the name and place of residence into Google, a company registered on the platform will appear in the very first results of the search engine. And if you search by activity and place name only, the Petitscommerces site, which benefits from a good referral, will appear on the first page of results. Currently, the platform brings together 250 artisans, mainly in Paris.
Optional. For 20 euros more per month, training on digital and digital communication. And for an extra 40 euros, a click & collect service (on which the site receives no commission).

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Simplébo – A website for 39.90 euros/month

You don’t have the necessary skills to create a website? This “simple and beautiful” tool will almost make you a pro! You answer 40 questions about your activity, your achievements, your prizes… and Simplébo’s artificial intelligence generates a site with text and photos (if you don’t have one, it will find one), compatible with smartphones and tablets, in responsive design† You can then modify (or have it modified by the start-up teams) this first version, designed to be highly referenced on Google.
Optional. For 30 euros more per month you get a professional email and access to your traffic statistics.

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CD Connect – Enrich your customer base for 19.90 euros/month

In bars and restaurants (but not only) offering free internet access has become almost essential. CD Connect proposes to install a small box on the establishment’s Wi-Fi box that allows consumers to connect to the network via their email or Facebook account. You do not need to enter a username or password. In return, the application saves the email or Facebook information (gender, age, place of residence, etc.) and forwards it to the merchant’s computer… enriching its customer base. He can then direct his communication by sending targeted promotions.
Optional. For 15 euros more per month, CM Connect organizes e-mail campaigns and updates the homepage of the app that is displayed on users’ smartphones.

Amazon – Large e-commerce for 39 euros/month

Who says online trading, says Amazon. For EUR 39 per month (plus 15% commission on sales made), the American e-commerce giant (30 million unique visitors per month in France, 250 million referenced articles) offers craftsmen and small traders to sell their products. Be careful, keeping customers waiting is out of the question: you have to be very reactive and stick to deadlines and available stock. Thanks to this formula, Christian Aubin, director of the Neveu paper mill in Le Havre, has tripled his company’s turnover in seven years. That went from 300,000 to 900,000 euros, two-thirds of which was done on Amazon (with 200 to 300 orders per day). Only downside: Amazon stores your customers’ electronic and banking information.
The alternative. Other giant marketplaces, such as Fnac and CDiscount, are opening their services to the self-employed. Play the competition!

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Facebook – Targeted advertising for a few tens of euros

If you already have a website and Facebook account, you’re yet to discover the social media champion’s ad targeting tool. In Ads Manager, go to Create audience. Enter your selection criteria (customer interests, gender, age, occupation, location, etc.) and Facebook will provide you with an estimate of the number of Internet users who meet these criteria in minutes. You can choose to target them all or touch only part of them by spending 20 or 50 euros for example. Facebook then sends your ad to people who match the profile, in order of their connection to the network. When the configured budget is reached, the campaign stops. “When we launched the site, we spent 300 euros on Facebook Ads. In two months we sold 3,000 boxes of eggs,” says Sébastien Neusch, co-founder of Poulehouse (egg sales on the Internet). Plan beautiful visuals (video is the most effective format) and avoid simplistic promotional texts such as “– 5% on our t-shirts”. Warning: the tool is very addictive. “Campaigns are easy to configure, warns one user. We are tempted to post one every day!”

Vaaden – A video strategy for 5,000 euros

If you have a website and use social networks, you need clips to enrich your content. Vaaden agency develops real video strategies, from the first storytelling to editing (two or three minute corporate films, ten second teaser for Instagram, etc.), including production adapted to smartphones (vertical format, subtitles, etc.). “You have to decide from the start on which media they will be broadcast, emphasizes Mickaël de Backer, the chairman of the bureau, according to the target of the company.”
Attention. Prices vary widely. “If the graphic charter has already been developed, Mickaël de Backer specifies, they will be lower than if you have to create everything.”

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Hootsuite – All networks for 25 euros/month

If you are used to social networks, this dashboard with which you manage all your Facebook, LinkedIn and Instagram accounts from one screen will not be a superfluous luxury. All you need to do is subscribe to bring all your feeds together on one page. You can also create publications, schedule them several weeks in advance, and view all messages and comments received. Try the free version first, valid for three networks. You can judge for yourself how much time Hootsuite saves you.
Optional. Buffer, AgoraPulse… There are other dashboards. They all offer a one-month free trial.

On June 20, Management will give you an appointment for the virtual trade fair for entrepreneurs† Without moving, from 9am to 6.30pm, you can stock up on advice and solutions to create your business, better manage and develop your business. Get informed and trained thanks to live webinars with free access all day long. Ask your questions to the exhibitors, via instant messaging or Skype, and get personalized answers live.

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