Top 5 companies betting on the metaverse

The Metaverse has become the most popular term ever since the Facebook founder changed his name to META.

Strangely enough, more and more children, young people and adults are becoming involved in the digital environment, where they can spend hours communicating with other internet users, playing games or simply looking for information. †

This new concept of virtual reality attracts future users and companies as well as large companies that find excellent investment potential and in turn huge profits just by being a part of it.

The economic sectors that depend on the Metaverse

Technology companies have been investing for quite some time in creating this new version of a digital universe, which allows users to interact and interact with each other without having to physically be in the same place.

While it’s about creating an easy-to-use digital environment for the avatars that will be our virtual twins, companies hope to use this platform to offer their goods and services virtually, reaching more potential markets.

Some of the companies betting to be a part of this ambitious project are:

  1. The fashion industry:

It’s amazing how ready clothing design and manufacturing houses are to be a part of this metaverse; small businesses and large industries that dress many artists.

This is the case with the sports company Nike, which recently presented its new sports collection Nikeland, which allows users of the Roblox interactive gaming platform to buy clothes for their avatars and shoes from the famous sports brand.

On the other hand, we find direct competition from Nike, the sports multinational Adidas that created the Adiverso with the platform The Sandbox. Yet large companies such as Gucci and Dolce & Gabanna are not far behind and are already marketing their clothes in various metaverses.

  1. Car industry :

Consider it one of the companies with the most future in terms of the metaverse; therefore the created avatars will have to move from one place to another and for this they need means of transport.

NASCAR, NISSAN and BMW are already beginning to test what the Metaverse has to offer and have even invested heavily in creating vehicles that are aligned with the realities the Metaverse has to offer.

  1. Real estate or the real estate sector

Currently, land acquisition in the metaverse appears to be a well-known thing; it is one of the services that is going through the biggest boom; that’s why everyone wants to invest in this new virtual reality environment in one way or another.

Artists, musicians and entertainment personalities are already acquiring properties on the various Metaverse platforms and contributing to real estate investment transactions in this new technological reality.

  1. consumer associations

Large consumer companies are betting on the new virtual life that the Metaverse aims to integrate into people’s daily lives; of course, the promotion of the products created by these companies is the fundamental basis.

American multinational beverage company Coca-Cola has created a whole collection of NFTs where it promotes its products through avatars, making it one of the first companies to be part of Meta advertising.

Companies like Bacardi and Budweiser, in turn, are joining this Metaverse so that they want to create their virtual worlds. And so you can also use Bitcoin to send money abroad or NFT. Meeting on to trade cryptos.

  1. Entertainment industry

It is to be expected that in every person’s real life there is a need for entertainment and fun, avatars as digital twins cannot escape this kind of activity.

This is where nightclubs, musicians, artists and countless members of the entertainment world should not be missing, so in the Metaverse they offer places of leisure and entertainment with various proposals to suit all tastes.


We have to be realistic; Although the Metaverse is currently only a concept under construction, it offers many opportunities to many economic sectors and provides them with a large number of benefits ranging from the promotion of their products or services to financial gain.

On the other hand, entering this Metaverse isn’t that far-fetched. In practice, we perform many tasks with smart equipment, so we are on the path of really innovative technological adaptation.

Leave a Comment