The Paris Blockchain Week Summit bows after 3 days of discussions on these future topics. Indeed, from April 12 to 14, the PBWS organized by Chain of Events was held at the Palais Brongniart in Paris. For this edition, the two days of the blockchain show were preceded by a day dedicated to NFTs: the Paris NFT Day! Between debates about this technological innovation, interests for brands and questions about its development, let’s come back to this exciting day!
We’re here for the tech!
On April 12, the first edition of Paris NFT Dayone day placed under the sign of NFT technology† For newcomers to the blockchain ecosystem, it’s worth remembering what NFTs are before moving on. A revolution in digital property, NFTs or ” non-fungible tokens”, are similar toownership certificates on the blockchain†
To return to this idea of fungibility, simply take the example of a banknote† If we exchange a €10 note for you and me, nobody will lose: both banknotes are fungible† Nothing distinguishes them (apart from their serial number, I’ll grant you that), they have the same value. NFTs, on the other hand, are a class of digital assets with a set of characteristics that make them different.
It is therefore possible to know who owns this NFT, at what price it has traded in the past, what benefits it offers (discounts, entry fees, eligibility, etc.). this idea of decentralized digital ownership is revolutionizing for all these reasons† Until then, an entity, a centralized institution, played the role of guarantor. Today, the blockchain can attest to ownership with NFTs, main reason for the enthusiasm around this innovation†
Paris NFT Day, spotlight on a digital revolution
Introductions are made, let’s get to the topic of the day. As part of the Paris Blockchain Week Summit, the Paris NFT Day aimed to bring the NFT ecosystem together in one event. Since I took part in this day, I can confirm that it is could meet all expectations† People from different backgrounds, professionals, novices and individuals gathered to discuss with the actors working on the democratization of these technologies.
One article would not be enough to present them all projects and innovations collected at the show † However, we can take a look at the most innovative projects that have caused a stir. The prize for sensation goes to the Partouche casino chain. The latter had for the occasion a roller coaster simulatorat the Brongniart Palace. Armed with a pistol and a VR headset, you sit in a trolley mounted on jacks and embark on an adventure in the Partouche experience. More than just an attraction, this booth was meant to bring Partouche’s image closer to the metaverse, NFTs and blockchain technologies in general. An announcement about the future implementation of payment in cryptocurrencies in the group’s casinos confirmed these assumptions at the end of the day.
F1 well represented at Palais Brongniart
Thrill seekers could enjoy a different experience, this time set up by the Gate.io exchange: a Formula 1 simulator† I personally lent myself to the exercise and the sensations were realistic. You will tell me : “Why would a cryptocurrency exchange offer this kind of immersive experience? The answer is relatively simple. The Gate.io platform, with its 9 years of experience, sponsors more and more teams and motorsports. The Formula 1 attraction that was present on its stand was therefore intended to promote this marketing facet of the platform† In addition, the person with the best time of day on the simulator had a chance to walk away with $1,000 offered by the exchange ( spoiler : I wasn’t so lucky).
A wealth of innovative projects
Before presenting the most important conferences that I have had the opportunity to attend, let me introduce you to some projects that have caught my attention. First of all the company Nifty that are wallet dedicated to NFTs † The purpose of the product, like a Ledger key, is to be able to sign trades during NFT exchanges. However, their device has a bigger screen so that the user can view their NFT and browse their gallery. Currently in the marketing phase, the Nifty case will go on sale for $199 in the coming weeks.
On the other hand, I was able to chat with members of the Bored Ape Yacht Club (BAYC), holders of the coveted eccentric monkey NFTs. After all, who is not familiar with this collection from Yuga Labs, a real success that has come to light in recent months? Holders of Bored Apes first met at a show dedicated to NFTs in Paris.
As far as I’ve been able to observe, most of the owners are young investors who were present at the project’s inception, seduced by Yuga Labs’ ambitions. However, one thing is certain, no one expected the collection to be such a success. What struck me, however, was the energy of the BAYC members. While they are comfortable on small fortunes, they don’t stop trading the latest trends. Moreover, the French community wants to develop its own projects and I invite you to check social networks to be aware of the next announcements.
It is now possible to implement your NFTs in real life
The Solid NFT project was indeed a great success during its three days at the Palais Brongniart. The company, which specializes in printing NFTs on physical media, was a partner of the show. On several occasions I saw individuals going to their booths, walletin hand, to print their precious digital assets. Their technology makes it possible to bring digital works to life, bringing NFTs a little closer to their opponents every day.
In conclusion, I would like to say two more words about: Through the agesthe new blockchain game announced as a real one master class † Their stand ensured a lot of interaction between enthusiasts and the curious. After raising $12 million, the project team plans to redouble their efforts to release a finished product that exceeds all expectations.
On the program of the day, more than 45 conferences on the relationship between NFT, finance and marketing. We’ll cover some of the topics covered to give you an idea of the opportunities these technologies are developing.
Financing the next Serena Williams
We start with the intervention of Patrick Mouratoglou during the conference Financing the next Serena Williams.The tennis player knewcaptivate the crowdwith its innovative proposal: the Ultimate Tennis Showdown (UTS)† In his project, Patrick Mouratoglou wants to modernize tennis to make it more fun to watch† He explains that the average age of his sport’s followers continues to grow; now around 65. This data is partly explained by the lack of spectacle that sports provide, as 80% of screen time is made up of moments of lows, where players are not playing. In his proposal, Patrick Mouratoglou therefore adapts the rules of traditional tennis.
One of the major changes is that the format will now revolve around four eight-minute rounds, a single serve will be available to maximize exchanges, and players will have the option to play bonus cards to frame the match in their favor. to fit.
In addition to a new way of broadcasting tennis, Patrick Miratoglou implement your project in the Web3 culture† Indeed, a whole range of NFT will be developed in parallel with the tournament to bring players and spectators closer together. While Patrick Miratoglou did not specify the benefits NFTs would bring, he clarified his thinking during a roundtable discussion with Alexandre Dreyfus, director of socios.com. According to the tennis player the different tokens allow their holders to help players during the next edition of the UTS† With this project we have a nice example of integration of Web3 solutions in practice. Patrick Miratoglou is thus following in the footsteps of the Australian Open and plans to tame blockchain technologies to serve his sport.
Emerging NFT Solutions
First of all, it was in the introduction to this conference that Jay Cassano, CEO of Cointelegraph, de launch of the French branch of the media† You can now find content on the French version of Cointelegraph, for your greatest enjoyment.
We’ll quickly cover the topics discussed during this exchange, starting with the first purpose of NFTs. Indeed, the differentspeakers including Nancy Beaton ( Senior Vice President Strategy of Together Labs) and Alejandro Gutierrez (co-founder of Defactor) presented their definition of NFTs and their revolutionary aspect, among other things. If their answers are included at the beginning of the article, some clarifications should be made.
This is how the debate turned into: the impact of NFT for, for example, a company, a brand or a personality† The main purpose of these actors is not to surf an episodic buzz, but todevelop a long-term strategy† Cointelegraph CEO Jay Cassano has repeatedly stated that it was necessary to “bring real benefitsby finding ways to bridge the digital and the physical.
An example is worth 1000 words
Take the example of Louis Vuitton, for example. The company, a flagship of French excellence, has implemented an NFT solution to fight counterfeiting. Developed in partnership with ConsenSys, the AURA blockchain aims to issue NFTs for every physical product sold. As a result, the brand can guarantee the provenance and authenticity of each of its pieces, anywhere in the world.
The debate then turned to the still niche nature of NFTs, at least in their buying process. Nancy Beaton said the market will explode the day it becomes much easier to buy, hold and list your NFTs. However, according to theSenior Vice President Strategyfrom Together Labs, NFTs with a real function in real life are likely to last longer (access to a nightclub for holders, discounts on certain group offers, monthly subscription, etc.).
As explained above, the Paris NFT Day was full of gold nuggets and lively debates around NFT themes. After listening and talking to several of these actors all day long, I can give you a quick conclusion about the general climate. NFT technologies, and by extension blockchain, will be an integral part of tomorrow’s world. However, these innovations suffered from their over-mediatization and the bad publicity that the general public unfortunately gave them. It will therefore be necessary to educate the uninitiated and develop use cases for these technologies. Other articles will be published on Cointribune and Cointelegraph France in the coming days to give you other anecdotes about these three days spent at the Palais Brongniart. Hope to see you there next year!
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