in which we could flourish at our leisure? For the Guerlain, the most important thing would be elsewhere: the urgency would be to preserve our world as it actually exists. Which leads him to push a concept: that of ” Backwards †
Everyone knows thattends to impoverish, and sometimes even disappear, partly due to the industrial. However, Guerlain has been committed to a project for 15 years “In the name of beauty”, what this perfumer wants to mix with and pedagogy, with one priority: the preservation of † Hence a new initiative: associating the a (so-called non-fungible tokens) such as bees, to real parcels of land that can be owned.
Conservation of endangered animal and plant species
In 2020, photographer and environmentalistacquired the Vallée de la Millière, north of the forest of Rambouillet, in the Yvelines, intending the 430 animals and plants. Partnerships were soon formed with the University of Paris-Saclay and with the Haute Vallée de Chevreuse Natural Park. The goal: to welcome researchers working on reducing the human impact on † However, the Vallée de la Millière estate has long been the property of Guerlain’s founding family. The hyphen was therefore natural.
The idea of the new operation is to link a collection of visualsmade around bees on plots in the Vallée de la Millière. As it should be, each of the 1,828 creations is unique. And as for Cryptopunks or , each of these NFTs has its value determined by a rarity level. This rarity is determined in particular by the encoding in each of these Cryptobees of one of the 15 species of flowers and plants of the reserve, from 21 naturally locally and also by the geographical coordinates of the plot concerned.
Become the owner of a plot through are NFT
In this respect, Guerlain follows a trend that hastime: associate an object unique (the NFT) for an object † So the purchase of work used NFT technology but entitles the buyer to a creation that the buyer could display in the real world. For its part, the site to this ability to associate an artistic NFT with its physical counterpart.
In Guerlain’s operation, the purchase of each Cryptobee makes the purchaser of the NFT the owner of one of the 1,828 plots of land of the Vallée de la Millière, which helps to make this purchase an eco-responsible act because 100% of the sale will are invested in the rewilding of the reserve and the restoration of ecosystems. The collection can be viewed on the NFT Objkt marketplace at this address:
Low Ecological Impact Currencies
The currency used for the operation is the Tezos XTZ, known for its low environmental impact. The entry price of a Cryptobee is thus set at 20 XTZ. At the time of writing, one XTZ equals 2.55 dollars, or about 2.41 euros.
Currencies like Tezos are part of the current trend of offeringecologically responsible: IOTA, XRP (Ripple), Cardano, Nano or SolarCoin are other examples. And in the same way, the new version of Ethereum is being called upon to drastically reduce the power consumption associated with transaction management.
Guerlain’s initiative should be compared with other projects that contribute to the restoration of the ecological image such as the†