New Research Reveals Growing Interest in Cryptocurrency Regulation and Need for Trustworthy Window Displays

YouGov Research Shows Potential Crypto Buyers Are More Interested In Levels Of Regulation And Proven Returns

New crypto brand, ETHAX, launches with regulation, licensing and lowering barriers to entry central to its mission to make cryptocurrency accessible to all

LONDON, May 5, 2022–(BUSINESS WIRE)–New research has found that lack of regulation and unproven returns is stopping 75% of adults from investing in cryptocurrency. This was to be expected as 99.9% of cryptocurrency projects are unregulated. Enter ETHAX: the new cryptocurrency company fully licensed and regulated to provide key services in the crypto space. These services include converting money into cryptocurrency and vice versa, as well as managing customers’ personal digital wallets. The ETHAX token was launched on the Probit exchange earlier this week, Monday, May 2.

The YouGov survey, which took place in April 2022, asked 2,116 adults in the UK about their interest and preferences in cryptocurrency. It found that a lack of regulation compared to other investments and unproven returns are the reasons why three quarters of respondents [75%] chose not to invest in cryptocurrency in the future. Combining unparalleled machine learning technology, secure regulation, and easy entry and exit levels for everyone, ETHAX is revolutionizing the crypto market and leading the way to open the world of cryptocurrency to the public, providing easy-to-use tools for anyone looking to gain control over their equity and finances.

The new research is significant because the value of the global cryptocurrency market is expected to increase by more than 58% over the next 5 years to reach $32.42 trillion by 2027. With the proliferation of investments and understanding of digital assets, it is becoming increasingly important for cryptocurrency brands to provide a trusted and regulated approach to new users who are tempted to experience the changing financial landscape, but maintain the security of existing ones. do not want to endanger financial assets. The YouGov Omnibus survey found that a third [32%] adults would be more likely to invest in cryptocurrency if it was on a regulated exchange and its potential returns were proven. Regulation of crypto brands has been a major concern for potential buyers as the crypto audience extends not just to financially conscious adults, but anyone with a disposable income who wants to see strong returns.

Dan Da Rosa, CEO and Co-Founder of ETHAX says: “We have always known that there is huge potential for a crypto brand that puts legitimacy, quality and accessibility at the heart of its services and products, and this research shows that there is a much-needed alternative to unbranded brands. potential new investors from the industry. †

“We are excited to launch a unique licensed and regulated platform that opens up the crypto market to new investors while providing a trusted, technology-driven business platform.”

In the same survey, 35% of respondents aged 18-34 said they would not invest in cryptocurrency because it is less regulated than other currencies. This shows a growing audience of young, financially independent people who understand the importance of licensing and regulation when investing in digital assets. As values ​​shift, regulation of cryptocurrency brands will be a major motivation in the coming years to maintain industry growth and brand success rather than unlicensed brands, which are inherently off-putting to potential investors.

ETHAX’s regulation is key to all of its services in the pipeline for the coming year; including a decentralized exchange, a mobile crypto wallet, simple cryptocurrency buy/sell mechanisms, and an advanced machine learning platform for digital asset trading. The technology of ETHAX, a community-driven, decentralized financial platform, is market-leading with the aim of simplifying the onboarding process for consumers and creating a seamless trading platform for experienced traders and beginners. The quality and clarity of ETHAX’s products extends from regulation and technology to how each service will work seamlessly, allowing ETHAX users to take charge of all aspects of their crypto journey.

ETHAX was founded in 2021 by a world-class team with decades of career in leadership roles in technology, finance, crypto, legal, digital assets and casual gaming. ETHAX launched its ETHAX token on the Probit exchange this week, while other products, including the ETHAX Swap exchange, the ETHAX mobile wallet and the ETHAX Trader platform, will join the ETHAX token later this year. Read more about the token launch here.


All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 2,116 adults. The fieldwork was conducted between 21 and 22 April 2022. The survey was conducted online. Figures are weighted and are representative of all British adults (18+).

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Dimoso on behalf of ETHAX
Jessie Galman, +44 207 033 2660
Lisa Bennett, +44 207 033 2660

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