Noor Architects joins The Metaverse

Led by the director, Noor Dasmesh Singh, Noor Architects has entered the metaverse. The Chandigarh-based studio has recently joined this expansive virtual space with a specially created extension of its physical practice, opening up possibilities for experimentation, exploration and perhaps solutions that can be reflected in the material world in the future. † “Our entrenched modernist ethos resulted in a clean, almost monumental space surrounded by undulating surfaces pressed from earth,” says Singh. We talked to him about the opportunities this new dimension has to offer.

The Metaverse and Noor Damesh Singh

Noor Dashesh Singh. Photography: Ashish Sahi

W*: What inspired you to create a metaverse studio?

NDS: It started as a purely academic exercise in the think tank of our Roon (mirror van Noor) practice. The metaverse has intrigued us, and the quest to learn more about this hyperreality began about nine months ago, when we devoted time and resources to interacting more intimately with this space. Our practice studio in the Metaverse is a natural extension of our [over a decade old] workshop in Chandigarh. It goes back to one of the original ideas of the Metaverse: customizable, ever-changing avatars. That’s why our metaverse studio is our avatar. It is a labor of love for architecture, unfettered and free from the constraints imposed by technology, engineering, geology and the laws of physics. We have coined a new term for this kind of architecture: ‘post-architectural’. It effortlessly blurs boundaries and embodies the idea that “everything is possible, everything is one”.

W*: What opportunities do you see in the metavers that you wouldn’t have in the physical world?

NDS: The metaverse is a highly charged space that is steeped in possibilities. It exists in every architect. The metaverse architect could create without being aware of the pragmatic concerns of physical, financial, material, technological, technical constraints. [and those of] time, space and the life of building materials.

W*: Tell us about your physical studio and what you do.

NDS: We are an award-winning interdisciplinary studio that focuses on architecture, urban design, strategy and interiors. We have deliberately worked in different scales and typologies, making our works relevant and contextually appropriate. Our deep interest lies in combining local craftsmanship with emerging technology. We are currently working on various projects from designing a fascinating anatomy museum to PGIMER [a public medical university in Chandigarh] to the strategic planning of five ski lift locations, to private residences and custom offices, and to factory design for an electric mobility company. We also design a small line of furniture, inspired by the creative genius of Pierre Jeanneret and his legacy for Maison & Objet in Paris this year.

W*: And can you tell us where the work of the metavers is on a daily basis? What role does he play?

NDS: [It’s] no different than creating projects in the physical world. This requires the accuracy of following the same creative process as a project can move through the physical world. It’s just this metaverse [work] brings great flexibility and imagination that a physical project may not have. It is our post-architectural studio, which is not bound by the limits imposed by the material reality of things.

W*: What was the first project you worked on in the metaverse?

NDS: It was the first in a series of rapidly evolving prototypes that culminated in our studio – the first major project we embarked on. It made more sense to first create our presence and set up our studio, before taking orders from potential clients.

NDS: The metaverse encourages and enables the creation and compilation of ideas, and [the generation of] storage, which may not be entirely possible in material reality at the moment, but is likely to push the boundaries of building design and construction techniques. It is very likely that the existence of these ideas would lead to technical solutions that would allow them to be turned into material reality in the very near future. Our studio strives to develop infinitely adaptable, inherently humanistic, potentially avant-garde, post-architectural designs.

W*: And what’s the next project for you there?

NDS: We are working on an experience center for our existing customers – a young electric city mobility company EVage. The program is to present the technological aspects of electric vehicles. As in the physical world, the user must walk through a specially designed space and familiarize themselves with the vehicle’s components. The maze of architectural spaces would lead to a large vehicle display case. You may be able to book meeting rooms through your phone and host meetings within your respective avatars. Since this will be in the metaverse, the laws of physics and gravity can be defied and an almost dreamlike experience of fantasy and the physical world collide. A user’s delight! Another project in sight, the idea of ​​a residency for a number of artists. I

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