Here’s a technology middleman you might need. Do you want to design NFTs for your business, but don’t have any technical knowledge of NFTs? Not sure how to write a line of code? Don’t panic, Gardenlab will take care of it. The startup creates the NFT you imagine from scratch and implements the tools you want. Focus on this NFT B2B startup.
A young French NFT start-up from Station F
As we know, France should not be left behind when it comes to the crypto ecosystem and especially NFTs. The latter are developing rapidly in France (such as Sorare, Dogamí, CodeNekt or even FanLivecards). Gardenlab, a French company founded this year, is answering this call. A young and dynamic team puts it together, consisting of two developers and two commercials. After conducting beta testing and services for individuals, Gardenlab validated the robustness of its product and the attractiveness of its offering. Symbol of this success, the young shoot was selected to integrate the most famous incubator in France: Station F. Gardenlab is now attacking its target clientele: companies.
Positioning on the border between marketing agencies and blockchain developers
Companies are aware of the potential of NFTs for business (as are Hogan, Guerlain, Nike, and so many others). However, they often do not have the qualified staff or resources to recruit these professionals to realize their NFT project. Gardenlab solves this problem. The tech startup is positioning itself between marketing agencies and blockchain developers and smart contracts† This space has little competition because most existing consulting firms do not offer technology support. Gardenlab is a technology intermediary for corporate NFTs.
The technology designer who creates the NFTs and their properties
Specifically, the marketing team or agency hired by a company first develops a design that reflects the desired NFTs. Second, the company explains what use it wants to give to its NFT. It could be a commission, rewards or affiliate system or even a ticketing feature for an event. Gardenlab then takes care of all technological aspects. They first develop the smart contracts that implement NFT functionality. They then register the NFTs that match the design desired by the client company on the blockchain. The project can also be featured on the platform, giving it a lot of visibility.
Primary market and secondary market
For Gardenlab, the intent is to create a primary market of services for artists and businesses looking to exploit Web 3.0. Pricing is on a case by case basis based on demand. Their aim is therefore to offer their services to SMEs and ETIs before moving on to large contracts. For example, the NFTs desired by the company are initially registered on the blockchain by Gardenlab, which also adds functionalities by creating the smart contract associated. Second, they will be launched on the launch pad (primary market) and bought by users. The latter can then resell the NFTs on the marketplace (secondary market) or keep to enjoy the benefits they offer.
The market as decor
Concretely, this marketplace is the carrier on which the functionalities of the NFT are located. For example, a company decides that 30% of any capital gain realized on the sale of its NFT on the secondary market will go directly to an NGO. Gardenlab programmed the smart contract so that with each sale of an NFT linked to it, a portion is transferred directly to the portfolio of the NGO, without the involvement of a third party. On the marketplace Gardenlab, when this NFT is sold, the action is executed and the NGO receives a share of the sale to their wallet. Gardenlab charges a commission of 2-2.5% on all transactions. This is an entire ecosystem that the young French start-up wants to set up.
To other horizons
But Gardenlab doesn’t want to stop there. The blockchain used is currently Polygon, but the company is aiming to use Solana or Ethereum as well. A flagship project is to focus on the ticketing market on the chain through NFTs. This term refers to the use of NFT as an admission ticket to an event. This practice, which has been almost non-existent lately, is developing at an astonishing speed this year and the potential is huge. After all, tickets in the form of NFTs make it possible to guarantee authenticity, security against theft and fraud, traceability (for second-hand resale) and reward systems after the event. Gardenlab would thus handle the technology part for companies turning to a “tokenized” ticket office. For the founders, Gardenlab is therefore an enormous reservoir of possibilities, as the possible applications of NFTs for companies are very varied.
We recognize a technological revolution when we use it without knowing how it works. Car, computer, internet, mobile phone, etc. Today they are devices used by billions of people. And few could explain how these work. Yet this is how techniques evolve. The aim of Gardenlab is to appeal to an audience of start-up companies who want to take advantage of the features of NFTs and provide them with all the tools.
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Student passionate about entrepreneurship and fascinated by the technologies behind cryptos! And yes, I am convinced that the two are closely linked: blockchain and NFTs are revolutionizing many sectors and offering unprecedented opportunities.