Is Kanye West Warming Up To NFTs And The Metaverse?

Rapper Kanye West, who when asked not fungible Tokens (NFT) once said, “Don’t ask me to scare NFT,” may be slowly rethinking the subject, at least in part, thanks to fellow rapper French Montana.

Montana’s comments came during an appearance at NFT Miami (April 1-3) promoting his latest album, Montega, which will feature an NFT version of 10,000 playable GameFi NFTs in association with Radio Caca.

According to the French-Moroccan rapper, who has fully embraced crypto, interest and understanding of NFTs is a generational issue.

“You tell someone NFTs, their first reaction, ‘I live in the real world. I don’t live in the metaverse, I live in the universe. So it’s like, how can you even talk to anyone, you know. But when I talk to my little brothers and the young boys, they understand more about it, my son and everyone likes it, so I have to follow the new generation,” he said.

Kanye and Montana Collaboration

French Montana recently collaborated with West on his latest album 2which was released only on the STEM player, MP3 player and remix device made by West and Kano Computing, priced at $200.

Montana is now in talks to put his new album on STEM, and in his talks with West, he advocated NFTs and the Metaverse.

“So me and him [West] always going back and forth because he is one of the people who talks about “the universe and not the metaverse”. So we go back and forth. Thanks to Kanye, because he absolutely supports the idea, he’s open-minded,” Montana said before adding, “And me and Radio Cacao are so close to bringing the STEM reader to the metaverse.

That’s how close Montana and Radio Caca are to taking the STEM reader to the metaverse

Montana aims for ‘biggest NFT album’

Plans for French Montana’s fifth studio album, Montega, are his most ambitious to date. Montana clearly has high hopes for the next release, which he says will combine music, NFTs, games and the metaverse for the first time.

“I really want to make sure I have the biggest NFT album this year,” he said.

Montega will be supported by a 10,000 strong NFT version called “2D Montana”, which will include 2D playable game characters and metaverse integration. Radio Caca will also integrate Montega’s NFTs into its existing gaming product, Metamon.

To make the deal even more attractive, fans who purchase Montega will receive many other benefits, including exclusive access to Montana through the Discord server.

Montana believes that if the album becomes the success it hopes for, it will encourage other great artists, such as Kanye, to follow in his footsteps.

“I just feel like I’m taking a leap of faith here and trying to start a new wave and show my A-list friends and anyone who makes music that this wedding can happen, it can succeed,” Montana said.

Although French Montana has become something of a NFT evangelist, he’s not the only rapper to dive headlong into NFTs. Snoop Dogg has been making waves in the industry, even going so far as to re-imagine himself as the superhero “Supercuzz” in a recent NFT collection.

Rappers have never been shy about being business savvy. If like Montana and Dogg show they are clever operators in space, it won’t be long before skeptics like West follow them down the NFT rabbit hole.


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