Why Join Chinese Business Club?, Business Development

Among the many clubs interested in Sino-French relations, Chinese business club, founded in 2012 by Harold Parisot, a specialist in high-end real estate, is a benchmark. Each year, the approximately one hundred member companies renew their membership for 95%, set at 9.05 euros. From luxury to tourism, via agri-food, pharmaceutical or aviation, all sectors of activity are represented. Former members – ClubMed, Dassault Aviation, Richemont – participate in the ten lunches organized each year around a guest of honor known to the Chinese: Sophie Marceau, Nicolas Sarkozy, Emmanuel Macron, then Minister of Economy, Carlos Ghosn, Jean-Yves Le Drian, Isabelle Huppert or Guillaume Pepy, the number 1 of the SNCF. Focus on the motivations of the members of this club, which describes itself as: “a platform for lobbying and business matching”

Facilitating partnerships

According to Harold Parisot, while the prestigious setting and friendly atmosphere add to its attractiveness, Chinese and French companies are particularly prevalent here” do business The French are surprised by the direct approach of the Chinese » notes the founder. Around the table, investors, ambassadors, politicians, business leaders and journalists exchange their business cards. In fact, the lunches have become a must-see for Chinese companies looking for tricolor affiliates, who block their date at least two months in advance. Among them are in particular China Exim Bank, Huawei, Lenovo, China Construction Bank, UnionPay or even Alibaba.

Developing projects

Guillaume de Roquefeuil, President of EuroPass – a company that provides digital and mobile payment solutions to organizations hosting Chinese tourist customers – has been a member of the club for two and a half years. Always present at lunches, he comes there to work out projects and recruit potential customers with ” a true return on investment approach For him, there is no doubt that if his business grows today, it is partly due to the club: “ We found distributors, made commercial proposals and built a dozen projects, in particular with China Telecom, Clarins or even Lagardère. For example, our relationship with Printemps stores led to a partnership that allowed us to offer discount coupons to our Chinese customers. “, he confides.

Carry out commercial actions

Looking for investors, banks and tour operators, lthe Christofle group, which has subsidiaries in China, has established relationships with Chinese entities which it subsequently welcomed into its premises. † Thanks to the relaxation that prevails there, we will meet again, which facilitates the establishment of partnerships and commercial exchanges. explains Elodie Leprince-Ringuet, the group’s global retail director.

Better communication

While some contacts are hard to reach during normal times, these lunches provide a unique opportunity to meet them and create lasting bonds. Regular participation in these events allows Guillaume de Roquefeuil to gain credibility and be attractive: “ Now everyone knows EuroPass! †

Facilitating first steps in China

These encounters also make it possible to get to know the Chinese culture better. † The multitude of Chinese journalists present at the club allows French members to gain a foothold in China. They write articles in Mandarin which they then pass on on Chinese social networks such as WeChat Harold Parisot says. For the Christofle group, these lunches are ” a real introduction to China that facilitated the execution of promotions in the stores », confirms Elodie Leprince-Ringuet, who sees the exercise as « very productive in relation to time spent

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