Marketing in the Metaverse [Podcast]

Do you have NFT, Metaverse and Web 3.0 on your marketing radar?

In a world where the digital and the physical come together, metaverses offer unprecedented opportunities for brands.

Lisa Buyer from The Buyer Group joined me on the SEJ Show to shed some light on the Metaverse and what it is.

We talked about this new frontier that’s perfect for marketers who want their business to be in front of consumers. And it’s only just begun!

Meta is not the Metaverse. Meta is just one version of the Metaverse. We can’t say what the Metaverse will look like because it’s so early. –Lisa Koper, 8:42

NFTs are very popular as art at the moment, which is great if you resonate with the art, but the art also has to have some kind of utility, kind of what comes with it. What uses and benefits will I get if I buy this NFT, or just buy a piece of art as if I had a piece of art on my wall? –Lisa Koper, 30:45

I see the whole web 3 movement as decentralization. I can’t remember anything this exciting since the launch of the internet. – Loren Baker, 12 noon

[00:00] – About Lisa and how she started
[07:58] – What is the metaverse, web 3.0, NFTs and how can they help build businesses?
[09:07] – What does the metaverse look like today?
[17:29] – How is Snap doing with augmented reality?
[20:59] – What are NFTs and how do they play a role in Metaverse marketing?
[26:26] – How virtual events take place.
[29:27] – Is there a lead generation component for NFTs?
[30:34] – Learn from an NFT investment case as a marketer.
[34:01] – What is a designer piece?
[39:23] – The Web 3.0 influencers that Lisa recommends to follow.
[43:29] – How do wallets work?
[46:38] – Where is a good place to learn more about the metaverse.

Sources cited:
Female Disruptors – https://www.femaledisruptors.com/
Get the $FEM Coin – https://rally.io/creator/FEM/
Horizon World – https://www.oculus.com/horizon-worlds/
Alt Space VR – https://altvr.com/
Spatial – https://spatial.io/
World of Women NFT – https://worldofwomen.art/
Boss Beauties NFT – https://bossbeauties.com/
Marketing New Realities by Cathy Hackl – https://www.amazon.com/Marketing-New-Realities-Introduction-Communications/dp/0996510672

I see brands spending a portion of their marketing budget for the year buying an NFT in a community that aligns with that brand’s mission and vision.

So it’s a way to integrate as a brand. You have to do it the right way. It must be authentic and transparent and you must be able to spend time in the community with which you adapt.

Forget having an NFT collection. Simply find an NFT collection or community that fits what your brand stands for and invest in it..–Lisa Koper, 32:46

The most popular NFTs you see are people who change their avatar. It’s great from a marketing standpoint because people are buying these NFT projects because of the community. –Lisa Koper, 22:39

NFTs are just one way to get your community to invest in and trust each other. So I think it’s the next generation of community building. –Lisa Copper, 36:12

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Connect with Lisa Koper:
Lisa is an early adopter of new trends and technologies and always stays ahead. She has over 20 years of experience as a publicist integrating PR, SEO and social media services for clients including Fortune 500 companies or start-ups.

She is also an avid user of digital life tools. So when she wrote Social PR Secrets (4th edition 2019), it was no surprise that this book had a foreword by Guy Kawasaki.

Lisa is the go-to person for today’s digital marketers. Blending traditional foundations with modern best practices, she enjoys sharing her knowledge at conferences across America.

Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisabuyer/
Follow her on Twitter: https://twitter.com/lisabuyer

Contact Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

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