Animal Concerts creates next-gen experiences for concerts online and in the Metaverse! Since its token launch on March 29, ANML has been ranked number one on CoinMarketCap’s list of trending cryptocurrencies and among the top three winners, positioning the ANML token as one of the most popular cryptocurrencies in the world.
Known for working with musical artists such as Alicia’s Keys† Future† Busta Rimes† diploma† meek windmill and gunna, Animal Concerts helps established and emerging artists on their journey into NFTs and other crypto-related projects. So these superstars are brought to the Web3 to perform in front of a potentially unlimited global audience. In addition, Animal Concerts continues to expand its arsenal by acquiring a wide variety of intellectual property, which will be used to create a growing library of content. It includes the next rare and exclusive NFT drop from Keys and the internet’s most famous French Bulldog, Izzy the French†
“We are democratizing concerts”, says Colin Fitzpatrick, the company’s CEO and long-time marketing, sales and technology consultant for brands such as Dell, Salesforce, HubSpot and Oracle. “You no longer have to be the lucky one to see your favorite band when they come to your city. With Animal Concerts, artists come to you. By filming these performers in 3D and using a headset such as an Oculus Quest, we can provide a highly personalized yet fully immersive shared experience. This is a game changer for many.
On March 29, Animal Concerts hosted a Token Generation Event (TGE), which successfully launched its original token “Animal”. Like other Project Tokens, it will initially create Web3 value before being used to access behind-the-scenes content, early ticket sales, future NFT drops, IRL and online community events, customizable products, downloads, and others. utilities. The Animal token launched several top exchanges simultaneously: Bitmart, Huobi, Gate.io and Uniswap.
The launch event was followed on April 1 by the exclusive release of a new song through The Avila Brothers Music Group/BMG. The track, entitled ‘A Hard Working Man’, featured a hip-hop legend Snoop Dogg and country music icon Billy Ray Cyrussupported by executive producers Animal Concerts. The brothers Avilawho created the masters of the song is responsible for hit albums and singles, Debt collector for Janet Jackson† Gwen Stefanic and much more.
The new Snoop and Cyrus song is a humble yet proud tribute to American industrialism and worker solidarity, with a nod to America’s rapidly changing technological and economic landscape.
The Grammy Award-winning Avila Brothers teamed up to produce the song with Bernard Alexander, a rap music industry legend and key visionary and creative strategist of early Web3. Alexander teamed up with The Brothers – who wrote the song before the COVID-19 pandemic – and brought it to Snoop and Cyrus, who created what is sure to be a pop music juggernaut.
“Instead of going to a record company and selling it the traditional way, Bernard started working with us,” says Dublin-born Fitzpatrick. Animal Concerts – both a Web3 metaverse platform and a global entertainment company – now owns the perpetual rights to the song. This is important in the wake of COVID-19, as it has halted touring for many acts, leading to the loss of crucial revenue streams for musicians – especially as meager revenues from streaming services continue to decline.
Animal Concerts is not the first player in the virtual concert game. Both Ariana Grande and Travis Scott played in Fortnite’s open-world video game metaverse, making tens of millions of dollars each. Likewise, Snoop himself recently teamed up with Gala Games, where his NFT music grossed around $40 million. Musicians and other top performers are beginning to smell a potential revolution for the long-plagued music industry. And Animal Concerts wants to hold their hand.
“Even though we’re Animal Concerts, we really are Animal Entertainment,” said Fitzpatrick, a former DJ and event promoter. “Whether it’s music, movies or comedy, that’s where we want to be. We also want to be metaverse agnostic. Not only are we building our own metaverse, we plan to be present in all established virtual worlds and collaborate with all major emerging metaverses. Who knows which room will appear first? Be it Decentraland or The Sandbox. Secure, Mark Zuckerbergwhich recently changed the name of Facebook’s parent company to Meta, is setting the future foundations of its multi-billion dollar company on the Metaverse.
The native Animal token (an ERC-20 token), currently built on Ethereum and linked to Polygon and Binance, plans to connect to other chains in the future. For now, it can be used as currency to buy NFTs and NFT tickets while interacting with other fans, friends and artists. It can also be used to vote so that fans can participate in the concert process. Fitzpatrick sees this as a natural evolution of the boxed tickets you keep from concerts you’ve attended in the past. These digital tickets are NFTs and are stored in your Animal wallet on the blockchain – public to those who see – so you can connect shared experiences.
“Kids today are more excited to show off the sneakers on their metaverse avatar than the Nikes their dad bought them last week — they have a very high value for digital assets,” Fitzpatrick added.
Animal Concerts also hopes to solve the biggest problem in the Web3 world: customer acquisition. There are few things quite like seeing your favorite artist for the first time as a call to action. It’s also worth noting that virtual sites don’t have to obey the laws of physics or adhere to maximum occupancy mandates or public safety concerns, although this is still crucial in real life.
Grande’s Rift Tour appearance in Fortnite — in which she mingled with fantastical llama creatures and climbed a floating stairway to heaven made of light — attracted more than 78 million in-game viewers. She won about $50 million selling the game’s digital assets, which is raising serious eyebrows in the music industry. Animal concerts are the catalyst for this to happen. The potential for uniquely integrated ad spaces, in-game (show) purchases, and joint brand sponsorship is also limitless.
“How many people can you put in a stadium? asks Fitzpatrick rhetorically. “50 to 80,000? How many people can you fit into the metaverse? Millions.”
The Animal Concerts token is for sale on three leading exchanges: Huobi, Gate.io and Bitmart. In addition, ANML can be found on several other CEXs and DEXs. Read their buying guide for step-by-step instructions on how to become an ANML token holder.