and the 5 finalists are…

The jury met and concluded: five candidates stood out and will take the stage on April 13 in Paris, during a ceremony broadcast on, and our social networks. Getty Images

Madame Figaro’s jury and readers have decided: five women have been chosen for the final of the Business with Attitude prize. They will defend their project, their vision and their audacity on stage on April 13 at a ceremony broadcast live on the sites of the Figaro and from Madame Figaro

The debates took place remotely, via videoconference, but have lost none of their momentum. This Friday, March 12, the judges for the fifth edition of the Business with Attitude award argued, argued, criticized and defended the applications of the candidates. To select the five finalists, all arguments counted: the impact of a project, the robustness of a business model, the personality of an entrepreneur… “We have very good files, born entrepreneurs who create value and want to go very far “, underlined Vanessa Chocteau, director of the French IoT program of Groupe La Poste, lead partner of the prize, about a dossier. “This project is highly intelligent, fully in line with the times, well positioned for a time like this and coupled with very rigorous management,” commented Frédéric Biousse, co-founder of Experienced Capital, defending a candidate. “Not only do I think her project can go very far, but this woman also has a kind of humility that touched me,” said Clothilde Chalot, co-founder of NomadPlay and winner of last year’s award, of another. Readers also took part in the deliberation: almost 5,000 of them (+10% compared to 2020) voted for their favorite online. In each category, their vote counted as one vote.

A grand final online and live

After more than two hours of debate, five candidates stood out: Anne-Sarah Ballu-Samuel, founder of Artesane, which produces interactive video masterclasses of creative and graphic arts, which has seen spectacular growth in incarceration and now has 100,000 students; Caroline Ramade, creator of 50inTech, a professional matching platform that helps digital women accelerate their careers; Lucie Basch, who created Too Good To Go in 2016, an application where 15,000 merchants sell their unsold goods every day to 8 million consumers, i.e. 22.4 million meals saved from the bin; Maryne Cotty-Eslous, at the helm of Lucine, who designs the first ‘digital molecule’ that can alleviate chronic pain; and Isabelle Dubern-Mallevays, founder of The Invisible Collection, the first online sales site for furniture and interior decorations from private construction sites, made by mainly French craftsmen.

Relive the Business with Attitude 2020 award ceremony in video

The five finalists will benefit in the coming weeks from a large program of tailor-made support delivered by the partners of the Business with Attitude award. Customer relationship management, development of digital tools, improvement of sustainable development strategy, integration of corporate networks… Each will receive personalized assistance, according to their needs, to reach a key stage in their development. They are also assisted in the grand final by an eloquence coach. On April 13, our finalists will take the stage at 3 Mazarine, in Paris, to defend their project during a ceremony broadcast live on, and on our social networks. Again, readers can vote online for their favorite and maybe make her the big winner. save the date

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