Veritone Launches “Veriverse” Aims To Provide Media Organizations A Pathway To Metaverse

Veritone has launched a suite of proven AI solutions to unlock new distribution, trading and revenue opportunities for owners and individuals of IP content across multiple digital communities, including the metaverse. Veriverse provides a path forward in traditional media outlets and immersive environments to securely create and activate synthetic media, protect and manage identity and assets, maintain brand continuity across all channels, and securely create and sell from within NFTs.

Citi is the latest banking giant to call Metaverse and Web3 a multi-trillion dollar opportunity. In its March 2022 report“Metavers and Money: Deciphering the Future“Citi said the metaverse economy could represent a total addressable market of $8-13 trillion by 2030. In research published in December 2021, Goldman Sachs estimated $12.5 trillion in space, in an optimistic perspective that assumed a third of the digital economy will move to virtual worlds and then grow by 25%. In addition, a Gartner® report states that “the metaverse will provide economic opportunities using new types of digital assets and value exchange models. Leaders need to strengthen their digital transformation strategy by exploring product development, brand placement, customer engagement and financial flows in the virtual world. (Gartner, “How to Increase Customer Engagement and Monetize in the Metaverse”, David Furlonger, Christophe Uzureau, Rajesh Kandaswamy, Feb 8, 2022).

With dedicated solutions that work across traditional channels and the metaverse, Veriverse includes:

  • Veritone Voice
  • Avatar Veritone
  • Veritone NFT
  • Veritone Check
  • Veritone Metaverse Migration Services

“Several metaverses already exist, signaling the emergence of Web3, an extremely fast-growing but decentralized and disruptive opportunity, and IP content owners and influencers should be able to make this transition completely without sacrificing security, personality and their brand attributes. . Veritone is a trusted partner to the world’s largest rights holders and has unparalleled expertise in artificial intelligence, including synthetic media, media workflows, advertising and content licensing. We are well positioned to help our current and future customers evolve and excel in the metaverse,” said Ryan Steelberg, president and co-founder of Veritone.

Veritone Voice is a custom artificial cloning solution that allows users to safely and ethically create and monetize synthetic voices in immersive real or digital worlds by acquiring the training data needed to create a custom voice that can be converted in different languages, dialects, accents, genders and more.

“Veritone Voice will streamline the way we work with talent in film and television production while creating authentic experiences for audiences,” said Amani Martin, Emmy Award-winning director and producer and managing partner of Vin Scully Digital.

Veritone Avatar allows users to create avatars for a wide variety of uses, including advertising, recruiting, patient care, e-learning, and customer service.

“What the audience is looking for in these metaverse experiences is, ironically, a human connection,” says Beau Romero, YouTube influencer, we are always members† “Bringing such evocative, real-life avatars to immersive experiences is something I’m excited about for the next evolution of my brand.”

Veritone NFT is an intelligent, contract-driven NFT keystroke and marketplace solution for audio, graphics and video, including an exclusive keystroke service exclusive to Veritone customers. The Veritone NFT Marketplace allows approved users to create, buy and sell NFTs.

Veritone Verify is a powerful digital security system that provides content owners with a way to manage and protect their identity and IP address in both traditional channels and immersive digital worlds. The solution also enables brand continuity and ensures that their assets are licensed and monetized within a centralized ecosystem.

“People who create and own media have a strong need for cohesive solutions that combine content management, intellectual property protection and monetization in real and digital immersive worlds,” says Brett Kollmann, YouTube influencer, creator and host of The Film Room. “I am very excited to ensure the continuity of the brand while protecting my identity and assets as we create and share content in different ways, including in the metaverse.”

With Veritone Metaverse Migration Services, our industry experts guide companies of all sizes to assess their readiness, develop a plan to enter the metaverse, ensure proper licensing of content in a metaverse world, establish activation for experiences- purchases, VIP events, exclusive agreements, product promotions or new digital NFTs, and test and customize their migration.

“We are active users of the Veritone Digital Media Hub solution to manage our deep bank of more than 80 years of video assets on and off the field,” says Paul Hodges, Vice President of Content and Entertainment, San Francisco Giants Productions. “When we partnered with Veritone in 2020, we liked that the AI ​​solution was future-proof by being cloud and model independent. Today, we see a way to engage our fans in the Metaverse through our legacy investment and partnership with Veritone.

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