Google My Business is an important tool today, especially in 2021. If you have a physical location or multiple locations, you know what I’m talking about. With Google My Business you can generate better sales if you have a good local referral. Last time I had the opportunity to talk about Google My Business websites or tips to get more reviews on your Google My Business listing. Today I’m going to tell you the 5 new features and tips for 2021 to develop your local visibility and a bonus!
1- Google My Business Posts
The feature is now available on desktop since early March 2021.
Previously, the feature was only available to Google My Business app users.
You had to activate it from your phone to hope to get direct messages from internet users. It is now possible to reply to and send messages from your GMB account on a computer.
It allows you to answer questions from internet users and get them to buy from you. From the form you can get a small message box.
2- Covid 19 Google my Business Features
It’s pretty hidden in your Google My Business listing. This allows you to tell your customers that you respect health standards (wear a mask, respect barrier movements).
It’s quite interesting because if a customer searches for your company on the internet, the Covid 19 characteristics will be visible. These attributes are all the more important for hotel communication during this period.
If you have multiple sheets this can quickly become a lot of work, there are solutions that allow you to exchange them on multiple sheets at the same time.
3- Questions and Answers
This isn’t exactly a new feature, but many companies are unaware that people are asking questions about their listings.
Unfortunately, GMB’s “Questions and Answers” section gives malicious Internet users the opportunity to answer for you if you’re not careful.
Google My Business doesn’t always report by email. You can find all your questions and answers on certain tools such as LocalRanker and answer them with an official answer. If you have several branches, it is even more convenient to answer all your points of sale in one place.
4- Get more reviews from your customers
Reviews are the nerves of the war to be more visible in the Google search engine.
With reviews you can refer better (better position in search engines) and you can distinguish yourself from your competitors.
Imagine that a user chooses between a restaurant with 200 reviews or another restaurant with only 15 reviews.
The answer seems obvious.
That is why you should regularly, I said regularly, gather opinions and respond to them.
5- The message Covid Google My Business
This is a feature that allows business owners to post a message on their profile about the status of their business. It is quite important because you can quickly notify your customers of changes related to your business.
Bonus- The Google My Business review management tool
The brand new thing that is not necessarily integrated on GMB is the rating management tool.
It allows you to monitor the status of your requests and your opinions in your file. It’s okay if you have a review that doesn’t meet Google My Business standards.
I remind you that it is impossible to delete a review if it meets Google’s standards, but it is possible to collect more positive reviews to cover the bad reviews.
You can also make face-to-face or text requests with the Review Booster: