Bachelor in Business Administration (BBA): a globally recognized degree

Only in Europe – and still – is the three-year bachelor’s degree better known than the four-year BBA. In question, the format between bac + 3 and master (bac +5) of the latter does not correspond well with studying the French way. Rather, the diploma is designed to respect the most widespread arrangement in Britain and the United States, which is four years of study, part of working life and, if related, a return to the benches of school. (Master in Business Administration).

French schools are adapting to correct this minor flaw in the program. At Neoma BS, we rely on partnerships: “4+1 agreements are signed with the best Business Schools. They enable our students to continue their master studies with partners such as HEC Montreal, Cranfield University in the United Kingdom or IE Business School in Madrid,” explains Céline Davesne, Deputy Director General in charge of Programs and International Affairs at Neoma This is how we meet the requests of French students who can complete a master’s degree in one year instead of two.

Studies without borders

If there is one point to know about the BBA, it is its international dimension. You almost always study in English, in classes with dozens of nationalities.

“We offer our students the opportunity to start their first year of English with two-thirds of the international teachers. Enhanced language courses are offered to reach a level that allows expats from the 2nd year,” explains Céline Davesne. And it is precisely the intercultural aspect that convinced Félicien Botrel to join the Global BBA at the Skema Business School: “Beyond the courses, I started looking for this whole universe, the different points of view and mentalities,” explains the one who says “wanting to learn more about people than about a job.”

Félicien Botrel participates in the diversity of career paths by bringing his atypical experience: “I have worked in the transport sector for six years. It’s a life change that I operate in Skema,” he notes. In his viewfinder, international relations. “I’ve already focused on some very interesting masters 2,” he says.

The calculation is simple: “We can offer richer content in four years than in three,” says Marc Gibiat, director of undergraduate education at Audencia in Nantes.

A well-trodden course

The school, which already offers a classic bachelor’s degree, has chosen to launch a four-year format in collaboration with the Centrale Nantes technical school. And for a very specific reason: the educational content of the BBA Big Data and Management is far too compact to be included in the context of a simple bachelor’s degree. “It’s a three-stage rocket that leads to a complete hybridization of skills,” announces the program director. Namely, three first semesters devoted to fundamental knowledge, shared between Audencia and Centrale; two others devoted entirely to dates, in Casablanca, followed by another six months in China (Shenzhen) before returning to France. Everything is interspersed with internships and taught in English.

“For thirty years I have seen brilliant students oscillate between business and engineering. They no longer have to choose”, Marc Gibiat rejoices. But it is certain that four years will not be too much.

Le Parisien Etudiant – special “Bachelor (bac+3)” 2022

“The profile of the resourceful globetrotter”

3 questions for Pascal Krupka – Program Director at EM Normandie

What is the typical profile of a BBA student?

He is a globetrotter, used to living in a multicultural environment and has a strong taste for discovering others. Professionally, he is not yet specialized in a field and allows himself time to discover. He finds in the BBA a curriculum that is both generalist and international, allowing him to go abroad, which he is not afraid of because he is resourceful!

What experiences will he have?

We will mobilize all the resources of our school for him. It starts with two years at our new campus in Paris, before spending one in Oxford and the last in Dubai (to open in September 2022). Enough to offer him inspiring encounters with professionals and companies, both locally and globally.

What are the career options?

Unlike bachelor’s graduates, those with a BBA usually enter the job market. They find interested employers everywhere to hire them: in China, the United States, but also in Europe. Their salary is very similar to that of a bac +5, as are the positions they hold. Usually they start as a country manager (responsible for a country) for companies that want to open a new market and are looking for a framework that can adapt to all areas.

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