Crazy about NFT, the American giants invade the metaverse

Ready for player one? – Major US brands from all sectors crowding at the gates of the metavers† Each of them actually wants to make sure they don’t miss out on this set of opportunities. For some, filing their trademark in this new space is a simple legal exercise to ensure protect their image† However, it appears from the trademark applications that it is not just a matter for them to protect themselves. By McDonald’s at Victoria’s Secret, the digital world promises to be well-fed and well-dressed.

Companies with a combined market cap of approximately $1.1 trillion filed metaverse and NFT-related trademark applications this year. Including meta, this figure would be nearly $2,000 billion. Otherwise, 1,967 NFT-related claims have been filed since January 2022. This is already more than the total for the whole of 2021. Brands like Ralph Lauren, Chevron, McDonald’s, Monster, Colgate, WWE, Levis, Playboy and more are gearing up to enter the metaverse. The aim is, among other things, to protect their intellectual property.

McDonald’s, McCafe and the famous Golden Arches set the table in this virtual world. They plan to offer both real and virtual products through: their restaurants in the metaverse† Because of this, you’ll soon be able to walk into a McDonald’s in the Metaverse, order a BigMac, and have it delivered to your home in the real world.

The Monster Energy brand of energy drinks and beverages often seemed to be at the forefront of trends† Their transition to the metavers is therefore not really surprising. Like McDonald’s, they want to use their brand to offer downloadable virtual NFTs, food, drinks and clothing and create a marketplace for virtual goods.

Food and beverage brands are all submitting applications to be able to offer virtual restaurants and food. In games, food is often linked to health or regeneration bonuses† The ability to be a recognized option for a player to regain his health should bring massive brand awareness to the brands involved.

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Style in the virtual world

Another trend concerns clothing. Skins and cosmetics in games are in incredible demand. Indeed, the skins market is: estimated at about $40 billion† Metaverse projects try to build on traditional gaming experiences like Second Life† Brands, on the other hand, are preparing to offer their designs in this virtual world. That’s why Levi’s, Wrangler, Playboy, Ralph Lauren, DKNY, Tommy HilfigerVersace and Vans have all registered trademarks related to NFTs.

In February, the lingerie, apparel and beauty brand, Victoria’s Secret, registered several trademarks. These brands include, but are not limited to, downloadable virtual goods, digital collectibles, virtual fashion shows and clothing online, including underwear† The brand sees an incredible opportunity in the metaverse. It is easy to understand that there is a potential market for: virtual fashion shows† However, virtual underwear is something that the metaverse developers themselves may not have considered yet.

The Sandbox's Metaverse Fashion Week has already initiated virtual fashion shows.

Chevron is also preparing for the metaverse. NFT, virtual gas, virtual shops and virtual sustainable energy products are part of the brand. Virtual gas will likely be a tool for operating vehicles in the metaverse† If it takes a certain budget to have style in the virtual world, just imagine when you go to refuel your sports car…

The next wave of the digital revolution will be in the partnerships created between projects. The NFTs are now being created to find their way into metaverse projects† In addition, metaverse projects build their ecosystem in such a way that: allow third-party NFT collections to join their world† Collaboration and flexibility will therefore be crucial aspects of the success of virtual asset projects in the coming years. Some brands already have fashion show in the virtual world of The Sandbox during Metaverse Fashion Week

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