More than 50% of French people aged 18-25 are interested in cryptocurrencies and non-fungible tokens (NFT)

32% of young French people own cryptocurrencies

The Paris agency Heaven has just published a survey on the perception of cryptocurrencies, non-fungible tokens (NFT) and the metaverse among French from 18 to 25† As part of this survey, the advertising agency specializing in digital interviewed a panel of 538 young people living in France.

First observation, young French have thorough knowledge about the universe of digital assets. For example, 67% of respondents claim to know what cryptocurrencies are. 45% of 18-25 year olds are also familiar with the term NFT.

Finally, 34% of those surveyed claim to know what the metaverse is. The less common terms of the ecosystem, on the other hand, are less well known. This is the case for blockchain (22%), Web3 (10%) and DAOs (9%).

It is not surprising that this especially men who are interested in the world of cryptocurrencies and blockchain. 87% of respondents who know all terms related to Web3 are men.

According to the study, 32% of young people aged 18-25 already have cryptocurrencies. According to a study by Adan/KPMG France, this percentage drops to 8% if the entire French population is taken into account. Heaven points out that 34% of respondents say they are interested in an investment. in the end, “only 1 third of respondents seem resistant to cryptos”

Investing in crypto assets is driven by: desire to build savings (52%), to take advantage of rising prices (44%), to diversify savings (37%), to break free from banks (22%) or to obtain better financial confidentiality (21%) . Finally, 13% of young people living in France have bought cryptocurrencies to send money abroad.

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49% of 18-25 year olds want to buy NFTs

Non-fungible tokens are: less common in purses young French. Only 4% of respondents have certified digital works on the blockchain. On the other hand, 49% of respondents say they plan to take the plunge. Yet 45% of young adults are not interested in the NFT sector.

Most respondents associate non-fungible tokens with digital artwork (51%) or video game objects/characters (50%). Also note that many young French people claim to have fun with games like Fortnite (52%) or Roblox (24%).

In this context, the video game seems to be one of the main gateways from this generation to digital assets. Heaven believes that “Many people have resorted to video games during periods of incarceration”

However, few young adults consult metaverse platforms. Only 22% of 18-25 year olds visit a digital world accessible in virtual or augmented reality. On the other hand, 56% of those surveyed plan to do so in the future. 21% of the respondents are not interested in the metaverse.

A study conducted by Yougov last February confirms the results of Heaven’s poll. According to the study, 50% of young French people are interested in the idea of ​​shopping in the metaverse. They also say they are ready to go to shows (51%), chat with new people (43%) and go to music events such as concerts (42%).

The metaverse struggles to appeal to teens

We don’t notice the same enthusiasm for Web3 teenagers† According to a survey by Piper Sandler, a famous American investment bank, only 9% of American 16-year-olds say they want to equip themselves with a virtual reality headset to access the metaverse. The bank interviewed 7,100 teenagers for this study.

However, we learn that 26% of teens already have a virtual reality headset, but it seems that the accessory is not used regularly† Only 5% of respondents use it on a daily basis. Most of the teens surveyed rarely wear their headphones (48%), although 68% consider themselves gamers.

👉 On the same topic: CryptoCheck Study – Which cryptocurrencies make up the portfolio of French investors?

Sources: Heaven, Piper Sandler

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About the author : Florian Bayard

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