A NEW report from Accenture reveals that the ‘Metaverse Continuum’, a set of digitally enhanced worlds, realities and business models, is redefining the way the world works, functions and interacts. According to Accenture Technology Vision 2022, “Meet Me in the Metaverse: The Continuum of Technology and Experience Reshaping Business,” companies are heading into a very different future from what they were designed for — as technologies, such as extended reality, blockchain, digital twins, and edge computing come together to reshape human experiences.
Accenture also has its own metaverse, the Nth Floor, where company employees participate in new hire orientation and immersive learning or meet and socialize as a team. In this fiscal year, the company expects 150,000 or more new employees to join the Metaverse on their first day.
As part of the report, Accenture surveyed more than 4,600 business and technology leaders across 23 industries in 35 countries. At this early stage, 71% of leaders believe the metaverse would have a positive impact on their organization and 42% believe it would be a breakthrough or transformational.
The Technology Vision 2022 report identifies four key trends businesses need to address:
WebMe: Put the I in the metaverse. Business strategies are designed for today’s internet, a digital world where platforms often lack interoperability and data portability. Metaverse and Web3 are about to reshape the Internet; Rather than being a disparate collection of sites and applications, in the future the metaverse would lead to a persistent 3D environment where moving from one “place” to another would be as easy as walking from one place to another. the other room to the other. 95% of executives believe that future digital platforms should provide unified experiences, enabling interoperability of customer data across platforms and spaces.
Programmable world: our planet, personalized. As emerging technologies such as 5G, ambient computing, augmented reality and smart materials advance, digital environments will become more and more intertwined with the fabric of our physical world. These environments will not only change the way people interact with worlds, but will also redefine everything built on them, how people perceive and interact with them, and their control over them. Significantly, 92% of leaders agree that large organizations will push the boundaries of the virtual world to make it more real, increasing the need for persistence and seamless navigation between the digital and physical worlds.
The unreal: Make synthetic, authentic. Businesses and environments are increasingly supported by AI-generated data that convincingly mirrors the physical world. More than ever, artificial intelligence is a priority for businesses as businesses and consumers no longer look at what is real or fake, but what is authentic, not just in terms of a company’s content and algorithms, but all of its brand. With the unreal world about to become a reality, now is the time for leaders to prepare their businesses. Already, 96% of leaders say their organizations are committed to verifying the origin of their data and really using AI.
Calculate the impossible: new machines, new possibilities. The emergence of a new class of machines is enabling organizations across all industries to push the boundaries of what computers could solve. Tools such as quantum computing and biology-inspired computing enable companies to solve problems that are too expensive, inefficient or downright impossible for traditional computing. As “big challenges” become trivial operations, the way companies compete, deliver value and collaborate will change dramatically; nearly all (94%) leaders agreed that long-term success would depend on using the next generation of computers to solve seemingly intractable problems.
Forward-looking companies simultaneously navigate the uncertainty of current markets as they begin to compete across the metaverse continuum. For example, in partnership with Microsoft and Accenture, Mars is using digital twins, one of the fundamental elements of the metaverse, to reduce waste, increase speed and capacity, and enable its employees to make timely decisions. supply chain. Mars is now extending this concept to product development with numerical simulations that take into account variability, such as climate and disturbances, and now greater visibility from the point of origin to the point of consumption.
For 22 years, Accenture has systematically looked at the business landscape to identify evolving technology trends with the greatest opportunities to disrupt businesses and industries.